Tullio Siragusa

JULY 24, 2023

Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age. Example: General Motors (GM) was known for its strict hierarchical structure, leading to a culture of fear where lower-level employees were reluctant to voice concerns or ideas.

Design Thinking 108

Design Thinking Culture Design Underperforming Technical Team 108

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

Destination Innovation

MARCH 16, 2018

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). Like many DTC brands their marketing has been driven by social media activity.

Innovation 191

Innovation Examples Marketing Survey 191

Innovation in Practice

MAY 9, 2016

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. First, let’s understand what we mean by an adjacent market. By adjacent, I mean markets that are close in proximity to what you already do or where you do it. Here’s another example. Very clever.

Marketing 40

Marketing Tips Examples Training 40

Jeffrey Phillips

JUNE 29, 2021

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Wisconsin, for example, has a lot of custard shops. I'll start out this post by noting that I like ice cream. In fact, one could say that I am a connoisseur of ice cream. Italy has delicious gelato. And so on.

Crowdsourcing 317

Crowdsourcing Innovation Project Marketing 317

Paul Hobcraft

JUNE 15, 2022

Technologies in development and emerging on the market, that have to go through validation and commercialization and the critical need for scaling up. Overview of different stages of energy technologies within a three horizon framing and the immediate questioning of their impact on business models and markets is introduced.

Technology 204

Technology Management System Change 204

Paul Hobcraft

AUGUST 24, 2020

It lays out a clear improvement path for innovation to travel. An example of a front-end leader in pharmaceutical firms is typically found as heads of discovery, often under the leadership of the chief research officer. I am drawing from this book on some thoughts about innovation leadership.

Leadership 246

Leadership Innovation Comparison Software 246

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

mjvinnovation

AUGUST 9, 2019

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. Market Mining: Joining Data Mining to Marketing. The 5 P’s of Market Mining.

Data 40

Data Marketing Strategy Strategy 40

Moves the Needle

OCTOBER 29, 2015

But fundamentally this works for all businesses, including those with existing products in the market. For example, you might “zoom in” on the funnel portion and determine many more steps a buyer must go through in a large business-to-business deal. Where should a startup or innovation team focus attention?

Examples 58

Examples LEAN How To Tools 58

IdeaScale

SEPTEMBER 26, 2019

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. Everyone knows how powerful social media is, both as a marketing tool and as a platform for social interactions. The power of social media.

Technical Review 164

Technical Review Technology Management Internet of things 164

Innovators Alliance

NOVEMBER 22, 2023

For example, Sealed Air (makers of bubble wrap) profiles and uses their own employees for gaining quick feedback and input on early-stage ideas. For example, Sealed Air (makers of bubble wrap) profiles and uses their own employees for gaining quick feedback and input on early-stage ideas.

Technical Review 59

Technical Review Innovation LEAN Resources 59

Christensen Institute

APRIL 12, 2022

Targeting nonconsumption is at the core of developing market-creating innovations –innovations that transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 106

Marketing Tips Video Examples 106

Innovation Excellence

JANUARY 14, 2020

The best strategy & innovation books deliver new insights, examples and tools for reinventing business. I’ve recently written about the disruptive change and innovation upending markets like product packaging, travel and hospitality, management consulting, construction, healthcare, and manufacturing.

Strategy 76

Strategy Strategy Trends Disruption 76

Strategyn

SEPTEMBER 15, 2016

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? Both, for example, may be unhappy with their Internet service.

Marketing 55

Marketing Analysis Survey Product Strategy 55

Leapfrogging

MARCH 20, 2019

Teixeira’s thinking closely matches what I’ve been exploring in my other articles on disruption across industries like packaging , manufacturing , safety , and travel. This time, it was the intermediaries– travel agents, industrial equipment distributors, and full-service stock brokers–that got disrupted. manage pill intake).

Disruption 138

Disruption Technical Review Industry Policies 138

mjvinnovation

MAY 3, 2019

Someone traveling at a short distance for two days deserves much cheaper insurance than someone on a week-long skydiving trip in the Chilean Alps, doesn’t he? In these examples, we see insurers leveraging better data and customer experience to improve their insurance coverage and make more accurate predictions about the risks.

Examples 40

Examples Artificial Inteligence How To Internet of things 40

Paul Hobcraft

APRIL 1, 2018

It can be related to your travel to make it less complicated, more integrated in design so when you undertake a journey you have a collective knowledge of where you are going, the way you are travelling; in purchases of the travel tickets, hotel choice, and suggestions of where to eat and visit on your trip.

Learning 189

Learning Design Innovation Technology 189

Stephen Shapiro

DECEMBER 10, 2019

Each is less than $50 but will make any trip much more comfortable… I travel a lot and comfort on the road is important to me. Here are five items I never leave home without when I travel for work. Travel Fan. When traveling, I love having a good Bluetooth speaker. There are so many great speakers on the market.

Examples 52

Examples Marketing Technology 52

Jeffrey Phillips

JUNE 16, 2021

To do the work of identifying market trends, understanding customer needs, finding emerging markets and technologies, and shaping these into projects that become new products and services takes people with rare gifts and insights. Some take root and create change in a market and some fade away.

Innovation 144

Innovation Trends Survey Course 144

IdeaScale

MARCH 30, 2021

Sustainability and the broader topic of Environmental, Social, and Corporate Governance (ESG) are often viewed as either marketing initiatives or related to a larger social aspect of basic good governance and responsibility to shareholders. A good example is air pollution. Incorporating Into Goals. Developing a Circular Process.

Strategy 130

Strategy Strategy Meeting Innovation 130

IdeaScale

AUGUST 22, 2019

As an innovation director, Berger is working on projects that include the development of an all-electric vertical take-off and landing (VTOL) aircraft to be used for short-distance air travel with the ease of hailing an Uber. Imagine using an app to hail one of these instead of an Uber. Ideation: “What’s Our Unfair Advantage?”.

Ideation 196

Ideation Innovation Crowdsourcing Project 196

BrainZooming

JANUARY 16, 2018

Before an impending purge of The Wall Street Journal back issues in my office, I reviewed an article from a late December 2017 issue: The New Age of Bespoke Travel. The article, by Nina Sovich, details how certain travel agents have reinvented themselves to compete when online trip planning now dominates over help from actual travel agents.

Strategic Thinking 81

Strategic Thinking Exercises eBook Strategy 81

Destination Innovation

SEPTEMBER 4, 2016

For example if you had been making spectacles in the 1950s then plastic lenses instead of glass lenses would have been an incremental innovation. Channel – how you get to market. From Cola to Space travel, all the many Virgin companies share a fun, challenger image. product, process or service). Brand – the promise you make.

Radical Innovation 194

Radical Innovation Innovation Disruption Collaboration 194

mjvinnovation

NOVEMBER 27, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. . From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world of digital transformation is changing the way we live our lives. . Why are Big Techs causing the Insurance Market to lose sleep?

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

Paul Hobcraft

OCTOBER 6, 2021

Just stop and think about how we undertake transactions around our homes, cars, jobs, travel, deliveries, and how we can all become freelancers. The effect has been on changing the way we go about our lives and attracting risk capital from venture capitalists, as this has become a tech-driven bull market.

Disruption 290

Disruption Innovation Technology Creativity 290

Jeffrey Phillips

JANUARY 23, 2018

I've used the example of Tower Records before - a behemoth astride the recording industry - brought low very quickly by a sudden shift in music distribution. What these two examples have in common is a rapid, sudden change brought about by innovation. The days of long product lifecycles and safe markets are over.

Disruption 113

Disruption Technical Review Innovation Trends 113

mjvinnovation

OCTOBER 11, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world digital transformation is changing the way we live our lives. Why are Big Techs making the Insurance Market lose their sleep?

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

Jeffrey Phillips

JUNE 30, 2020

In a locked down economy, much of our discretionary spending (entertainment, travel, dining out, etc) cannot happen. If the dollar grows stronger, businesses will suffer from weak local demand and products will be considered expensive in the export market, meaning many companies will struggle to drive sales in the US or abroad.

Technical Review 120

Technical Review Company Data Marketing 120

Rmukesh Gupta

MARCH 11, 2021

One way to do that is to travel to places that your peers don’t travel to, wear tinted glass (idea filters – read different things, attend different conferences, listen to different podcasts, watch different movies, watch different documentaries, etc). Can you think of any example?).

How To 91

How To Conference Engagement Culture 91

mjvinnovation

JUNE 21, 2019

One of those markets that feel the pressure of Big Techs is insurance. From the simplest smartphone users to the big players in the market: no one can deny that the digital transformation , increasing and continuous, is changing the way we live. Why are Big Techs making the Insurance Market lose their sleep?

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

Imaginatik

JANUARY 15, 2018

This article demonstrates how the Jet.com acquisition has given Walmart access to a whole new, upmarket clientele – including the $600bn annual millennial consumer market – and also strengthened their e-commerce operation. Whether this is enough to avoid falling margins and diminished market share remains to be seen.

Innovation 100

Innovation Marketing Strategy Strategy 100

IdeaScale

MARCH 27, 2019

Processes must evolve with changes in markets and technologies. An example of a process innovation that can save significant money would be implementation of video conferencing to cut down on travel costs, allow easier collaboration and sharing, and help projects move faster.

Software Review 113

Software Review Technical Review Innovation Competition 113

Mills-Scofield

MARCH 2, 2020

Borrowing an example from the Innovation Network, a highway construction company’s outputs are project design and the number of highway miles built and repaired. Outcomes are the difference made by the outputs: better traffic flow, shorter travel times, and fewer accidents. Yayoi Kusama, ICA BostoN.

Management 72

Management Examples Culture Training 72

Jeffrey Phillips

FEBRUARY 18, 2019

Using GM as an example To illustrate this point let's consider General Motors, or for that matter any car company. As this movement gains steam, and autonomous vehicles gain traction, it's increasingly likely that individuals don't acquire cars, they pay for transportation or miles traveled. And this is just for the car companies.

Artificial Inteligence 209

Artificial Inteligence Innovation Big Data Technology 209

Christensen Institute

APRIL 21, 2022

Does its whole-health approach to skin care pose disruptive potential in the health care market? Does it target people whose only alternative is to buy nothing at all (nonconsumers) or who are overserved by existing offerings in the market? Steroids are one example. We put Veracity to our six-question test to find out.

Technical Review 80

Technical Review Disruption Marketing Resources 80

IdeaScale

MARCH 16, 2017

Uber disrupted the world taxi market in a couple of years and even the courts are having trouble slowing their growth. Even in other less-Uber-dominated markets, you can still find similar locals services. The story entertained me, but it also demonstrated that that the driver has the potential to disrupt the travel industry!

Disruption 145

Disruption Strategy Strategy Industry 145