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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

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Fueling Corporate Innovation in Finance: Industry Insights

Qmarkets

Driving Employee Engagement Through A Culture of Innovation One really powerful way of engaging employees might not be immediately obvious: developing a company-wide culture of innovation. The result: a company culture that recognizes everyone for their ideas to drive the company forward through innovation.

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Innovation comes in different forms and problems, all requiring financial support.

Paul Hobcraft

Developing countries need innovation and financial support. Innovation has a very tough job of attracting the necessary money to take a concept or idea all the way through to commercialization. Here I am taking an innovation need in a different way than most are used to reading about.

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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

Generative AI is revolutionizing how corporations operate by enhancing efficiency and innovation across various functions. Working closely with world-class medical experts, we have created an innovative solution that achieves accuracy and can be tailored to particular medical practices.

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Constructing the innovation mandate

Paul Hobcraft

So often innovation struggles to be recognized for what it is. Innovation is a critical source of future competitive advantage. To get to a consistent performance of innovation and creativity within organizations you do need to rely on a process, structure and the consistent ability to foster a culture of innovation.

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Accelerating Clean Energy Innovation

Paul Hobcraft

“Without a major acceleration in clean energy innovation, reaching net-zero emissions by 2050 will not be possible.” The role of innovation has a crucial one to play. Innovation has a critical role in delivering new solutions to drive this energy transition we are undergoing. What does this all mean for innovation?

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Recession, Survival and Innovation

Destination Innovation

In times of severe recession should you cut costs and focus on survival or take the opportunity to invest in innovation so that you can benefit from the eventual recovery? If the cash dries up and you cannot pay the rent then a pipeline of great innovative products and services is of little help.