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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. The Law of Diffusions of Innovation was first popularised by communications professor Everett Rogers in his 1962 book Diffusions of Innovations. of the total market.

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Breaking Taboos – Two Lessons for Innovators

Destination Innovation

From this insight Kimberly-Clark went on to develop and market Kleenex tissues. Based on this intelligence, the company developed and marketed a new product, Kotex, as the first commercial sanitary towel. Before that innovation women throughout history had used rags and cloths during menstruation – often with unsatisfactory results.

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Where do You Stand on the Road to Innovation? Use the Innovation Matrix to Help Drive Your Next Innovation Initiative

Leapfrogging

For most organizations struggling to innovate for their customers and in their markets, chances are there is a lack of genuine self-understanding and assessment around what’s getting in the way and why. The Innovation Matrix is a great tool to help self-assess where you are – and where you want to be. . . Talk but no action

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Time for Innovation 2.0

Jeffrey Phillips

I've been writing about innovation for close to 20 years. During most of that time, I've had the good fortune to lead innovation projects for clients as well. The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. Innovation.

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Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Leapfrogging

Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. What is White Space Innovation, and what are best practices, tools and online templates for teams and organizations? .

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How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Depending on your industry, size and company structure, driving innovation within your business can be a huge undertaking. Some companies are founded with innovation in mind, while others may have struggled to innovate from the very beginning. So how do you determine which innovation strategy fits your organization best?

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Find a Local Solution to a Local Problem

Destination Innovation

His innovation is recognised as transforming hygiene and public health for women across India. In 2014 TIME magazine named him one of the 100 most influential people in the world. Lessons for innovators. But Muruga knew that the pads were too expensive for the Indian market. He has given a TED talk on the topic.

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