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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. The Law of Diffusions of Innovation was first popularised by communications professor Everett Rogers in his 1962 book Diffusions of Innovations. of the total market.

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Where do You Stand on the Road to Innovation? Use the Innovation Matrix to Help Drive Your Next Innovation Initiative

Leapfrogging

For most organizations struggling to innovate for their customers and in their markets, chances are there is a lack of genuine self-understanding and assessment around what’s getting in the way and why. The Innovation Matrix is a great tool to help self-assess where you are – and where you want to be. . . Talk but no action

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Time for Innovation 2.0

Jeffrey Phillips

I've been writing about innovation for close to 20 years. During most of that time, I've had the good fortune to lead innovation projects for clients as well. The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. Innovation.

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How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Depending on your industry, size and company structure, driving innovation within your business can be a huge undertaking. Some companies are founded with innovation in mind, while others may have struggled to innovate from the very beginning. So how do you determine which innovation strategy fits your organization best?

How To 147
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Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Leapfrogging

Over the last two decades, I have had the pleasure of working with some of the world’s most innovative business leaders to help develop innovative solutions and services for companies big and small. What is White Space Innovation, and what are best practices, tools and online templates for teams and organizations? .

Tools 130
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Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business

Leapfrogging

For nearly three decades, I have worked with business leaders to help them drive innovation within their businesses by creating products and services that improve customers’ lives. S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.

Tools 130
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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. They see operations being mismanaged, so they bring on better managers. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards.

Marketing 100