Leapfrogging

APRIL 29, 2024

The Importance of Strategic Thinking In the ever-evolving business landscape, the ability to anticipate changes and craft effective strategies is invaluable. Increased Agility: Leaders who think strategically are more adaptable and can pivot quickly in response to changing market conditions.

Strategy 100

Strategy Strategy Strategic Thinking Leadership 100

Christensen Institute

OCTOBER 11, 2022

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 116

Marketing Radical Innovation Innovation Industry 116

Brunner

APRIL 23, 2024

We keep our finger on the pulse of trends and shifting conditions, particularly since the start of the COVID-19 pandemic, to help our clients anticipate and adapt to market changes. This content will ultimately help educate HIRI members and give us the opportunity to inform their marketing opportunities, backed by data.”

Industry 52

Industry Marketing Trends Data 52

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

Marketing 52

Marketing Technical Review Strategy Strategy 52

Michael Roberto

JUNE 9, 2021

For those working on syllabi for the fall, here is a list of some of the case studies I've published over the past ten years. Boeing 737 MAX: Company Culture and Product Failure : Case study about the decision-making failures that led to two 737 MAX crashes, and the culture that contributed to those poor decisions by company managers.

Case Study 45

Case Study Study Underperforming Technical Team Leadership 45

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Planview

MAY 9, 2023

In anticipation of International PMO Day, we began curating the stories for this PMO case study roundup several weeks ago. PMO Case Study Examples The following PMO case study examples highlight how Planview products help companies be agile and adaptable while increasing efficiency and contributing to cost reduction.

Case Study 52

Case Study Study Agile Project 52

IdeaScale

NOVEMBER 22, 2021

Innovation team members have to deal with the needs of users, finances, and marketing all at once. In this blog, we will recommend strategies for choosing the best features for your innovation roadmap along with the do’s and don’ts of feature prioritization. . Innovation management is a tough job. Kano Model. Customer Journey.

Underperforming Technical Team 130

Underperforming Technical Team Strategy Strategy Roadmap 130

mjvinnovation

JUNE 29, 2020

The transformation brought about by Disruptive Innovation is just that: anticipating trends and not simply following the market flow. Within what has been called Future Studies, the development of narrative scenario sets helps to identify possible paths for a vision of the future. How Futures Studies can get you ahead.

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Study Marketing Analysis Disruption 40

Idea to Value

FEBRUARY 22, 2023

Since this landmark study, there have been numerous studies that have confirmed the anchoring bias. In another study by Northcraft and Neale in 1987 , participants were asked to negotiate the price of a car. Another strategy is to seek out additional information to help us make a more informed decision.

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Study Project Examples Strategy 266

Brunner

FEBRUARY 13, 2024

For Brunner clients, those answers are foundational to their brand strategy, which supports everything else we do for them. To lead Brunner’s brand services, Brunner has promoted Patrick Culhane to vice president of brand strategy. Q: You’ve held a number of positions at Brunner and various marketing roles prior to joining the agency.

Strategy 52

Strategy Strategy Meeting Case Study 52

InnovationManagement

DECEMBER 17, 2019

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences.

Marketing 67

Marketing Change Innovation Study 67

Leapfrogging

FEBRUARY 9, 2024

Startup accelerator programs often form a crucial component of a corporation’s broader CVC strategy. These experts offer guidance on a variety of topics, from product development and market fit to business strategy and operations. They also provide a focused environment for startup investment opportunities.

Case Study 113

Case Study Resources Industry Engagement 113

Norbert Bol

FEBRUARY 2, 2019

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. In general this is the outcome of a recent study by Mena et al. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers.

Marketing 71

Marketing Study Strategy Strategy 71

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

InnovationTraining.org

JULY 12, 2022

Top insights from this 2022 Hasso Plattner Institute study. In 2015, the Hasso Plattner Institute (HPI) and the Stanford Design Thinking Research Program conducted one of the most extensive global studies looking into the state of design thinking in organizations. Major insights and findings are outlined below in our blog analysis.

Design Thinking 52

Design Thinking Study Design Training 52

Digital Tonto

AUGUST 21, 2022

The problem is that managers don’t study change the same way they study finance, or marketing, or strategy. The “Trigger” Strategy For Driving Radical, Transformational Change. It doesn’t have to be this way. There are natural laws that govern change and these laws can be learned and applied by anyone.

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Change Learning Study Strategy 197

Brunner

OCTOBER 6, 2023

After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems. Seven Traits of Successful Digital Marketers One of the things that I like to do these days is to teach or mentor young professionals.

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

Paul Hobcraft

APRIL 22, 2024

The added incentive to build this out further was that this structured model offers a valuable tool for organizations seeking to embrace ecosystem-driven strategies. This approach to design and thinking does help organizations develop a deeper understanding of the interdependencies and synergies within their ecosystem strategies.

Case Study 130

Case Study Design Collaboration Study 130

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

IdeaScale

MARCH 30, 2021

Overview: Sustainability approaches and innovation strategy go hand-in-hand, yet too often are seen as separate targets. A recent study determined that it was responsible for eight million deaths in 2018, both in terms of aggravating other causes such as cardiopulmonary disease and directly. Sustainability, ESG, and Innovation.

Strategy 130

Strategy Strategy Meeting Innovation 130

BrainZooming

MAY 19, 2016

Our immediate need was to identify potential innovation case studies to discover how other companies and industries are innovating in relevant ways. Strategic Thinking Exercise – 17 Questions to Find Innovation Case Studies. What other companies have similar strategies to ours? Who are our primary competitors?

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Case Study Strategic Thinking Exercises Study 89

Paul Hobcraft

NOVEMBER 1, 2023

Product Development : Use this skill to justify new product development by showcasing how it aligns with market trends and customer demands and triggers the innovation portfolio to accelerate your delivery to market. Present case studies where a variety of perspectives resulted in creative solutions or market differentiation.

Change 174

Change Underperforming Technical Team Technical Review Agile 174

Innovation Excellence

MAY 18, 2020

Yet even today, nearly a half century later, many executives and business strategists have failed to learn that simple lesson by attempting to inject “science” into strategy. The truth is that while strategy can be informed by science, it can never be, and shouldn’t be, truly scientific. Why Business Case Studies Are Flawed.

Strategy 52

Strategy Strategy Case Study Survey 52

Leapfrogging

APRIL 10, 2024

Their talks are designed to provide you with strategies and practical tips that can be applied to foster a more innovative environment within your organization. Innovation Process Insights The journey to innovation is a critical path many businesses pursue to stay ahead in today’s fast-paced market.

Artificial Inteligence 100

Artificial Inteligence Case Study Leadership Design Thinking 100

Leapfrogging

MARCH 19, 2024

This transformation is visible in various facets of management, including: Strategic Planning : AI algorithms can analyze market trends and consumer behavior to inform the strategic direction of product development. This foresight allows managers to adjust strategies proactively and avoid costly missteps.

Artificial Inteligence 100

Artificial Inteligence Innovation Management Management Generative AI 100

Idea to Value

OCTOBER 21, 2020

Many studies have been carried out by different groups coming to different top 10 or top 20 reasons why startups fail, which are, without any doubt worth reading and learning from. IP strategy. Mock-up and prototype for testing product-market fit. Not starting. Mock-ups and prototypes. Partners and team. Managing your business.

Tips 264

Tips Underperforming Technical Team Marketing Strategy 264

Leapfrogging

APRIL 29, 2024

Build a resilient organization that can withstand market fluctuations and competitive pressures. Analyze trends, anticipate changes in the market, and consider how your decisions today will impact your long-term objectives. Improve problem-solving skills by adopting a proactive versus reactive stance to challenges.

Strategic Thinking 100

Strategic Thinking Leadership Underperforming Technical Team Resources 100

Leapfrogging

APRIL 29, 2024

Build a resilient organization that can withstand market fluctuations and competitive pressures. Analyze trends, anticipate changes in the market, and consider how your decisions today will impact your long-term objectives. Improve problem-solving skills by adopting a proactive versus reactive stance to challenges.

Strategic Thinking 100

Strategic Thinking Leadership Underperforming Technical Team Resources 100

BrainZooming

APRIL 7, 2017

We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy. It’s vital to point your innovation strategy in a direction. What is the first innovation strategy question to ask? 5 Ideas for Turning a Vision Statement into Strategy.

Strategy 151

Strategy Strategy Culture Strategic Thinking 151

Leapfrogging

APRIL 29, 2024

It involves the ability to anticipate market trends, identify opportunities for growth, and create long-term plans that align with the company’s goals. Strategies to Help Executives Change Mindset For senior executives to remain competitive and successful, a shift towards a more strategic mindset is often necessary.

Strategic Thinking 130

Strategic Thinking Change Leadership Collaboration 130