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Fortune Storytelling: Futures Studies transforms uncertainties into a market differentiator

mjvinnovation

Within what has been called Future Studies, the development of narrative scenario sets helps to identify possible paths for a vision of the future. In short, the concept of Future Studies has to do with the systematic study of possible, probable futures; including the worldviews and myths that underlie the future.

Study 40
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Harness tools like interviews, surveys, and ethnographic studies. Implement & Evolve Implement your strategies. Define Now, consolidate your findings.

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Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability

Tullio Siragusa

At the heart of this transformative approach are innovative leaders who are rethinking business models, engaging stakeholders, and driving change towards more sustainable practices. Strategies: Lead with Conviction: Demonstrate the long-term benefits of circular models through pilot projects and success stories.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

By starting with empathy and understanding the needs of both sales and marketing teams, Design Thinking can create a shared vision and joint strategy that aligns with the goals of both functions. This strategy should outline how the two functions will work together to achieve the shared vision.

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What Contributes to Nonprofit Innovation

InnovationManagement

In an article by the Stanford Social Innovation Review , the authors addressed a recent study from the Bridgespan Group that identified an innovation in the nonprofit sector. Although 80% of nonprofit leaders consider innovation an imperative, only 40% of those leaders consider their organization ready for innovation.

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Empathy and Equivalence: Transformative Principles for Modern Workplaces

Tullio Siragusa

Real-World Successes Examining case studies of companies that have successfully adopted these principles can provide valuable insights. Various studies and examples from leading companies provide insights into the tangible benefits of these practices.

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Revolutionizing Sales with Generative AI: Unleashing the Power of Sales Enablement

Tullio Siragusa

Sales enablement is a strategy that focuses on providing sales teams with the tools, resources, and training they need to be more effective in their roles. Marketing materials, such as brochures and case studies. Salespeople are still needed to provide the personal touch, to build relationships and to close the deals.