tag lateral-thinking 
Destination Innovation
MAY 9, 2019
This idea can be a fruitful source of innovations for your product or service if you only you can think laterally. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. If so you repurposed a product for an application that the producer did not foresee.
Stephen Shapiro
JULY 27, 2023
This got me thinking about how this concept relates to innovation. These lower-fat fries came with a fatter price tag. As it turns out, people don’t want a healthier fry with a clever name, and the product was pulled a year later. Maybe it’s obvious to everyone else, but it confused the heck out of me.
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Stephen Shapiro
NOVEMBER 1, 2018
So much so that a few days later he called me about a potential gig. Later that day he called back. A few weeks later I learned that I did not get the gig. Some of the wines were given to tasters more than once, with a different price tag each time. The same wine, when given a higher price tag, tasted better.
Paul Hobcraft
JUNE 11, 2016
In the past few days, I have had some exchanges on twitter with Jairo H Venegas and Ralph-Christian Ohr on different thinking around the three horizon methodology. Changing the annual plan thinking is critical to building a robust innovation portfolio. Recognising our present day thinking are at odds with future thinking.
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Paul Hobcraft
JUNE 11, 2016
In the past few days, I have had some exchanges on twitter with Jairo H Venegas and Ralph-Christian Ohr on different thinking around the three horizon methodology. Changing the annual plan thinking is critical to building a robust innovation portfolio. Recognising our present day thinking are at odds with future thinking.
The BMI Lab Blog
MARCH 19, 2020
The increasing popularity of creativity methods such as Design Thinking and the St. In later stages, this usually leads to critical problems such as redevelopment cost, missing product/market fit and technological roadblocks - learnings for which companies pay a very high price. Does this meet the need of the customer?
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