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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Let's find out from this article. How else do these approaches differ, and which approach aligns best with your brand?

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

Chatbots have transformed the way we interact and communicate on social media by improving engagement, automating customer service, and enhancing overall customer experience. In this article we will delve into how chatbots are transforming the landscape of social media.

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6 Simple Growth Hacks for Startups

Leapfrogging

So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Content drives the brand and engages customers. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos. Content is king.

Video 130
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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting. ML: Be curious.

Video 52
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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

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