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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. And in the field of digital advertising… read up on marketing news.

Industry 213
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 141
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. What is the biggest trend you’ve seen in the rental industry during the pandemic? It’s an industry ripe for innovation. Dylan Lenz Founder and CEO, Naborly.

Marketing 264
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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

Understanding Technological Disruptions Technological disruptions refer to unexpected shifts in technology that can disrupt industries, businesses, and life as we know it. This hugely impacted many industries, such as the newspaper and publishing industries, which saw a drastic decline in readership.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

The initiative is promoted heavily throughout the organization, with region heads mentioning it in their monthly meetings, materials and answers spread through Microsoft Teams’ chat and video functions, and friendly competition between different regions. The Benefit. To learn more about Xaxis, read our company case study.

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Reimagining the IT & ITES Industry

Rmukesh Gupta

While that is a good approach to ensure financial stability in the short to mid-term, I believe that such an approach leaves a much bigger opportunity in the mid-to-long term. I think this provides a great opportunity for someone in the IT & ITES industry to make some big bold moves, which can create long term competitive advantage for them.