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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

Winning Silver at 37 th Annual Education Advertising Awards. In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37 th Annual Education Advertising Awards. The campaign launched with videos of :30, :15 and :06 seconds airing on broadcast and cable channels.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38

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4 disruptive trends for higher ed in 2024

Christensen Institute

To state the obvious, 2023 has been a tumultuous year in higher education. The decline in enrollment in higher education, disruptive alternatives to higher education, demographic declines, and the continued rise in spending by higher education. Indeed, more instability is in store in the year ahead.

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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

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New Audio Technology That’s Changing the Game

Business and Tech

Rather than sorting through numerous audio apps for every different type of audio, Vurbl provides a free app that streams audio to entertain, inspire, and educate you throughout the day. Why should consumers innovate their audio experiences with the latest technology?

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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. My time with TFA instilled in me a deep commitment to education, inspiring me to dedicate my life to guiding young minds through the world of mathematics. Be Genuine: Emphasize your genuine passion for teaching and your commitment to education.