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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. No, the Southwest Airlines ticketing area went with an over the top death theme for its Halloween decorations: multiple hanging skeletons, ghosts, and tombstones (sitting on an overhang, front and center) featuring RIP (Rest in Peace) on them.

Strategy 104
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The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. One example is agility—the ability to respond quickly to changing events and market conditions. However, we are now in a period of transformational change. Legacy Thinking—Changing Your Thinking Changes Your Results.

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Change Your Thinking, Improve Your Results

Daniel Burrus

Change Your Thinking and you will Change your Results. Just ask Delta Airlines , the British bank Tesco or any other company whose legacy software caused breakdowns and data breaches. One example is agility, the ability to respond quickly to changing events and market conditions—a seeming silver bullet. Agility is very important, but the benefit of reacting and responding to change decreases as change itself accelerates.

Change 77
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Find out why investing in Digital Marketing makes all the difference during a crisis

mjvinnovation

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Besides, everything you knew about your consumer has changed from one moment to the next, priorities and needs flipped, as well as interests. Data scientists also need to be aware of all these changes!

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Robotic Process Automation: what changes with the automation process

mjvinnovation

Financial market service organizations are at the forefront of the Robotic Process Automation movement, discovering ways to use software to streamline business processes without increasing employee numbers or costs.

Change 75
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Robotic Process Automation: what changes with the automation process

mjvinnovation

By 2020, automation and artificial intelligence will reduce the needs of employees in shared service centers by up to 65%, according to Gartner, who also says that the RPA market will exceed $ 1 billion worldwide by 2020.

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Understanding the Building Blocks of Hospitality

Business and Tech

The hospitality industry is facing rapid changes as technology advances and the modern consumer demands more. Connecting the operational knowledge with a particular interest area — such as finance, marketing, technology, or sales — will help build a strong career.

Industry 130
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Innovating Now for a Post COVID19 World

Innovation Excellence

COVID19 will change the way we behave, conduct business, and indeed how we innovate for years to come. Exactly how much change we’ll see and what those changes will actually be is still unfolding.

Survey 72
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Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. He was flying on United Airlines as it introduced ‘United Rising.’ ’ The brand campaign focused on United dramatically changing to deliver better service to customers.

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

Huge changes are afoot, as market disruption pressures companies from all directions. Technology is central to these innovations and the pace and scale of change is only going to accelerate as we move through the 2020s.

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Intentions (Announcements) Vs Actions

Rmukesh Gupta

American Airlines Lays Down the Straw. What could be different: If I were running one of these businesses, I would rather plan the alternatives and simply stop using these straws without much fanfare and publicity and let our customer notice this change. Ideas Marketing Ban on Plastic Straw Disney Mariott PR announcements Sea TurtleThe Announcements.

Video 40
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Practicing for an emerging future

Jeffrey Phillips

I'll address this more shortly, but as the pace of change increases, as we have more interaction and more trade, as there is more and more widely dispersed technology, the future will be different than today. Consider how the Black Plague changed Europe, basically ending the feudal system.

Trends 262
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Transport Innovation: Your Guide to Driving Industry Innovation

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. Will infrastructure develop in key markets to support both adequately anyway?

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How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Brainzooming - All Posts Branding Creativity Innovation Marketing Strategic Thinking Strategy ToolsI was trying to shake a lingering stress headache, while feeling good about getting home an hour earlier, even though I’d passed up my direct flight to be able to do it. Suddenly, Facebook Messenger buzzed.

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“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. However, it does not fill the medications–that’s still done by CVS (though Amazon recently purchased the company for $1 billion so that may change). “Decoupling” the value chain is the next big strategy for digital innovation and business models.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

If the organisation has a history of acquiring new companies and selling them off at a later time at a discount cant suddenly expect that their next acquisition will be different, unless there is a fundamental change in how they approach integrating the acquired companies or products. Great examples are the one’s that I have mentioned above (Alcoa, Southwest Airline, Apple or Amazon). . Premise. All organisation have a stated strategy – one that they would like to execute on.

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The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

They recognize that being carbon neutral can play a crucial part in their sustainability and Corporate and Social Responsibility (CSR) strategy while enabling them to do their bit for global climate change. The report also states that any scenario that does not involve a reduction to zero will not stop climate change. Since the Earth already reacts strongly to small changes in the amount of CO?, Source: [link].

Report 129
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The Value of One Good Idea

KindlingApp

As Doss points out, changing company culture is not easy—it’s an organizational shift that takes time and effort. After some quick research and discussion, Taheri and his team were soon off and running, marketing the freshly branded sport of BubbleBall to an untapped market. For example, in 1972, Southwest Airlines was in deep trouble: they had already been forced to sell a number of their aircraft, and were still losing money at a rapid rate.

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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

Understanding your external context and the global key drivers impacting your organization prepare you for change. Often it is misused as a framework for assessing a specific market or even an organization itself. Support management in seeing what is coming and prepare for change.

Groups 69
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Overcoming fixedness before being locked in amber

Jeffrey Phillips

The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market. These entrants have little or no stake in how the industry or market is built or its existing business models, and in fact can profit by radically changing the business model. When multiple factors are changing, disruption is easier to accept.

Industry 122
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Crowdsourcing Internal Innovation

Collective Innovation

Product Innovation : Creates a difference with an existing product line and existing market, usually through features. Enhancement : This is usually a small change to create a difference between other offerings. Line Extension : Takes an existing line and makes a change to set it apart and create differentiation. Line extensions are one of the most common types for companies in a mature market.

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Analysis Of The Next-Generation Mobility Value Chain

Corporate Innovation

It is also important for the companies participating in certain parts of this value chain to have broad know-how about transportation regulation so that they can understand how changes in regulations may be affecting them, as well as what regulations will need to be enacted in order to effectively use ACE vehicles to offer on-demand mobility services globally. Airbus has started experimenting with personal mobility drones as it considers entering the mobility services market.

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Average company lifespan has shrunk to 10 years – Don’t be average!

Innovation 360 Group

Toys R Us had 14 percent of the toy market and $7 billion in revenues just before it was dissolved completely. WOW Airlines had to cease operations this year while more than thousands of their passengers were in the middle of their journeys. It can happen due to reasons out of your control, like changing cultural values, changing technology, or shifts in customer demographics. Business Rescue: Part I. Everything is an S-Curve. Even you and even your company.

Groups 53
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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital products in the hands of customers, such as banking, airline or music apps, represent the last piece of the digitization puzzle since many of the back-end systems and processes became computerized over the last several decades. The fundamental issue: the way people think and work has not changed to fit the new digital reality -- people and processes are the bottleneck. Digital transformation is just as much about changing the company culture as it is about the technology.

Company 74
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THE KEY TO THOMAS EDISON’S INCREDIBLE INNOVATIVE CREATIVITY: ADAPTATION

Michael Michalko

If, for instance, using the established system you want to connect one hundred markets with one another, and if you do it all with direct point-to-point deliveries, it will take one hundred times ninety-nine — or 9,900 — direct deliveries. CAN THE CONTEXT BE ADAPTED FOR A DIFFERENT MARKET?

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Official Launch of the PESTLED360

Innovation 360 Group

Understanding the external context and the global key drivers prepare you for change. Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself.

Groups 52
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Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The Power of Markets. The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.

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Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

During these days of global unrest – with news about the coronavirus and its severity changing daily – businesses across all sectors should keep the message of this proverb in mind.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

While some of the industry’s largest contenders have filed for bankruptcy (such as LATAM, Virgin Australia and Flybe) others, (including American Airlines, Icelandair, and our clients Lufthansa ) have pivoted to cargo as demand for freight soars.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

While some of the industry’s largest contenders have filed for bankruptcy (such as LATAM, Virgin Australia and Flybe) others, (including American Airlines, Icelandair, and our clients Lufthansa ) have pivoted to cargo as demand for freight soars.

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Customer Experience: How customer journey impacts business

mjvinnovation

The business success, whatever its market, is closely linked to the customer experience. Often, changing a word may refer to another conception, that defines the success or failure of a customer interaction. In the Thomson Reuters Annual Report, Customer Experience is one of the biggest concerns of large companies leaders. The consultancy investigated how leaders see innovation in the corporate environment and found that the relationship is on the radar of the most tuned companies.

eBook 45
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Coopetition

CREATORS

As a result, they reached the two top ranks in TV market and increased their value tremendously. The motivation to engage in coopetition can vary: Competitors may aim to increase the size of the current market, create a whole new market, become more efficient or improve their competitive position. The example of Samsung and Sony shows that this does not have to come at a cost of losing the market share or profitability.

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BMI´s 55 pattern cards: ADD-ON

The BMI Lab Blog

This pattern requires a very sophisticated pricing and marketing strategy. This business pattern is especially interesting for hard-to-segment markets, where customer needs diverge vastly, and where just dividing products or services into different versions is not enough to guarantee an optimal value proposition for large numbers of customers. Airlines, car manufacturers, and software companies are usually creating and capturing value in this way. Pattern description.

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Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The Power of Markets. The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.

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Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The Power of Markets. The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.

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5 Practices for Leaders of the Future #FutureOfWork

Rmukesh Gupta

This blog post is for you if you plan to become or already are a leader who intends to lead their team in a world where change is the only constant and engagement (employee/customer) is extremely difficult to build. One of the biggest challenges that the future is going to throw at all organisations is their ability to cope up with constant change and to deal with the chaos that follows. Instigate – This is the primary job of a leader – he/she instigates change.

Trends 40
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The 3 Biggest Lessons from Our Financial Services Panel

KindlingApp

Innovation experts from BNY Mellon , Marsh and Citi each shared their take on corporate survival necessities, and what it takes to sustain growth in this ever changing economy. While the speakers on this panel were all leaders and experts in financial services, many of the themes and strategies they discussed are applicable to people involved in innovation in any market. Since 1937, we’ve witnessed a rise in the average human life expectancy from 61 to 78 years.

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Overton Window: How extreme ideas become mainstream

Idea to Value

For example, with climate change there are people on one extreme that say we all immediately need to become vegan, and on the other extreme that this is all a hoax made up by a worldwide government conspiracy. For example, Ryanair is one of the worlds leading low-cost, no-frills airline.

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Five Reasons Companies Fail at Customer Experience Delivery

Legacy Innovation Group

Well–conceived, well–designed, and well–delivered customer experiences are the core foundation for achieving the sort of marketplace leadership that has become the hallmark of companies like Amazon, Apple, Disney, Southwest Airlines, and Zappos. When these are properly and adequately addressed, businesses can in fact deliver the sort of game–changing experiences that have made companies like Amazon, Apple, Disney, Southwest Airlines, and Zappos the outlying winners in their markets.

Groups 40
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You Are What You Eat, but Not What You Tweet – Thoughts from the Road

BrainZooming

” No truer words from a great guy that advises us on inbound marketing. I just got A-List status on Southwest Airlines. What You Get Traveling. First trip of the year, and I started getting a sore throat by the first morning. How did I not build up more immunity than THAT? A scratchy throat makes for a long week. While walking around downtown Boston in 20-degree weather, I had a great hoodie on under my coat. I felt like Bill Belichick.

Data 40
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Why you need extreme constraints to fuel innovation

hackerearth

You’ll see that with curiosity you can change the world no matter what daunting constraints try to rein you in. They talk about Zappos, Southwest Airlines, and Aravind Eye Hospitals to drive home the point about turning a constraint, such as resource, time, and method, into a winning opportunity. Never having gotten near bankruptcy like other airline majors, Southwest Airlines with its nonconformist culture has remained profitable for close to 50 years using focused innovations.

Video 40
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Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.” Evaluate if there’s a non-regulated aspect of your business, industry, or market that’s a close analogy to what’s regulated.

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Stockholm Innovations for the New Year and Beyond

Innovation 360 Group

Thinking about my flight experience, I recognized that KLM, the huge Dutch carrier, seized the opportunity to increase market share by teaming with Air France. Today, the merged Air France and KLM Airlines, once rivals, transport nearly 90 million passengers annually. I missed the Nobel Prize by a smidge.

Groups 40