Idea to Value

MAY 29, 2023

In today’s episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. Shun the non-believers.

Creativity 171

Creativity Leadership Marketing Engagement 171

Jeffrey Phillips

MARCH 12, 2024

In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. Otherwise, you are creating strategy that ignores exceptionally powerful forces that are creating change and shifting the competitive markets in real time.

Culture 157

Culture Change Competition Leadership 157

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Legacy Innovation Group

APRIL 1, 2019

The Secret Formula for Achieving Market Leadership. Unless your business strategy is to be a fast-follower (an increasingly risky and dangerous strategy), you invariably have markets or market segments in which your objective is to be the Market Leader. 2 in every market it was in, or it would get out.

Leadership 40

Leadership Marketing Competition Strategy 40

Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

Software 62

Software Software Engineering Marketing Internet of things 62

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

BrainZooming

NOVEMBER 7, 2017

This week marks the tenth anniversary of the Brainzooming blog. Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming was one of the most important career decisions I ever made.

Leadership 69

Leadership Strategic Thinking eBook Guidelines 69

Paul Hobcraft

AUGUST 24, 2020

Recognizing the types of innovation leadership might help you manage the innovation work a little better. I am drawing from this book on some thoughts about innovation leadership. An example of a front-end leader in pharmaceutical firms is typically found as heads of discovery, often under the leadership of the chief research officer.

Leadership 246

Leadership Innovation Comparison Software 246

Tullio Siragusa

APRIL 15, 2024

This model is particularly beneficial for startups and small to medium-sized enterprises (SMEs) that require strategic leadership but may not have the resources to support a full-time executive position. Externally, AI can scan industry reports, market trends, and competitor strategies to identify forces affecting organizational goals.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2. CB is a global “Certified Master Corporate Executive Coach” with experience in marketing, coaching, and branding.

Leadership 52

Leadership Roadmap Video Marketing 52

Tullio Siragusa

JUNE 19, 2023

This blog post aims to guide leaders in asking themselves insightful questions and analyzing situations when goals aren’t being met. Do they consider the nuances of the industry and market fluctuations? In such situations, reassessing the goals and aligning them with the realities of the market may be necessary.

Leadership 62

Leadership Marketing Culture Learning 62

Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Design Thinking 52

Design Thinking Leadership Innovation Marketing 52

Paul Hobcraft

AUGUST 10, 2020

If we take the three ‘classic’ strategic thrusts of product leadership, operational excellence, or customer intimacy, then we need to make clear the potentially different emphasis points within any suggested innovation approach that we should take. The need for a real alignment of strategy and innovation.

Learning 246

Learning Innovation Leadership Strategy 246

Thinkers360 - Thought Leader Interviews

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Groups 52

Groups Leadership Collaboration Project 52

Tullio Siragusa

JANUARY 25, 2021

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

Marketing 81

Marketing Innovation Web Development Web Developers 81

Norbert Bol

JULY 23, 2016

In this Strategy Blog I would like to share with you the blogs of CEO’s that I follow because they also discuss strategic management issues. Ben’s Blog by Ben Horowitz, CEO of Andreessen Horowitz. CEO Blog – Time Leadership by Jim Estill CEO of Canrock Capital. Open Mike Blog by Mike Critelli of Pitney Bowes.

Strategy 40

Strategy Strategy Strategic Management Leadership 40

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Leadership 52

Leadership Marketing Project Management 52

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

Innovation in Practice

DECEMBER 21, 2015

When you start blogging, you're never quite sure who will read it and continue reading it. Blog it, and they will come," is what he said. Commercial Leaders: marketing executives who need to strengthen their franchise vis-a-vis their colleague's franchises. This month marks the eight year anniversary of Innovation in Practice.

Training 40

Training Innovation Leadership Course 40

BrainZooming

OCTOBER 2, 2017

Leadership. Marketing Chops. Today, you need marketers with “broad experience and the ability to go deep in a few areas. If you enjoyed this article, subscribe to the free Brainzooming blog email updates. .” – Scott Tousley of Hubspot with a powerful suggestion for outside-in language.

Creative Thinking 63

Creative Thinking Leadership Creativity Conference 63

Jeffrey Phillips

JANUARY 14, 2021

If you are a somewhat regular reader of this blog or my work generally, you may know that I think talking about innovation strategy conflates two very important ideas that are related but not the same thing. Note that product leadership isn't necessarily the newest or the most ornate product. Next, consider customer intimacy.

Strategy 284

Strategy Strategy Policies Innovation 284

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

Software Review Exercises Culture Agile 118

Planview

JANUARY 30, 2024

A Blueprint for Navigating Change In this blog post, you’ll uncover a three-part blueprint for navigating organizational change, enabling you to address some of the key interpersonal components of failed strategies. The ability to pivot, replan, or reprioritize when the market changes enables topline growth, as well as faster time-to-market.

Change 52

Change Report Survey Culture 52

Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly.

Design Thinking 108

Design Thinking Culture Design Underperforming Technical Team 108

Tullio Siragusa

OCTOBER 9, 2023

Testing a new marketing tactic may get delayed due to legacy system constraints. Align them to market needs while giving plenty of latitude. With the right culture and leadership, companies can harmoniously blend cutting-edge AI with human ingenuity. Blog Subscrition Here Email* Please leave this field empty.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

ImagineNation

FEBRUARY 10, 2020

They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets.

Company 40

Company Innovation Programs Innovation Product Development 40

Tullio Siragusa

AUGUST 1, 2022

In this podcast recap blog post, we will discuss how websites store data, what goes on with the data that we share, and how we can have an option to control our data to have personalized experiences. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market.

Data 118

Data Technical Review Marketing Design Thinking 118

Tullio Siragusa

NOVEMBER 20, 2023

This blog covers the principles of empathy and equivalence, emphasizing their importance in creating a more positive and productive work environment. Leadership’s Pivotal Role Leaders are instrumental in embedding these principles. Blog Subscrition Here Email* Please leave this field empty.

Leadership 48

Leadership Culture Policies Study 48

Innovation 360 Group

SEPTEMBER 17, 2019

When it comes to innovation, building capabilities and applying the right leadership style give top performing manufacturers the edge over skills-focused peers. Winning market share will depend on more than just bringing on the right technology to keep pace with cultural changes like greater mobility and wider connectivity.

Leadership 40

Leadership Artificial Inteligence Technology Culture 40

Paul Hobcraft

APRIL 26, 2019

This is what keeps us awake at night and gets us out of bed in the morning” They work in areas where there are big challenges facing society, from the frontiers of personalized healthcare to stretched public services and a fast-changing jobs market. In the version 2 blog . Talent Space- empowering people.

Innovation 212

Innovation Tools Technology Design 212

Innovation 360

MAY 10, 2016

We perceive this as a dilemma, and we will share our point of view on the topic here in our blog about the “competence gaps” of today’s boards. In H1 you need traditional leadership styles, such as the Spiral Staircase (Loewe, Williamson, Chapman and Wood, 2001), focusing optimization of existing business and incremental innovation.

Leadership 40

Leadership Underperforming Technical Team Innovation Radical Innovation 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

Leapfrogging

FEBRUARY 28, 2022

Other think it’s an innate leadership skill. The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Forget five-year road maps. Forget three-year plans. Long-term is a year.

Disruption 130

Disruption Strategy Strategy Trends 130

Wazoku

JULY 29, 2019

But not all businesses are run in this way and leadership comes in many different forms. Let’s explore the nature of modern leadership in business, look at how extending crowdsourcing beyond the executive teams impacts a business and how this all ties into building and fostering a culture of innovation. The nature of modern leadership.

Leadership 45

Leadership Collaboration Innovation Culture 45

Leapfrogging

AUGUST 31, 2022

As many of my readers know, I usually write about strategy , innovation , and leadership. So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Building a new business is tough. Create Expert Content. Content is king.

Video 130

Video Tools Strategy Strategy 130