InnovationTraining.org

AUGUST 30, 2021

Innovate to grow with these innovation book recommendations. These innovation-focused book recommendations will help teach you the skills and techniques needed to grow your business and improve your company’s innovation efforts. Check out our list of design thinking books to read. Books from 2020 & Earlier.

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Innovation Tips Design Thinking LEAN 97

Paul Hobcraft

NOVEMBER 16, 2020

The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding. We are in a period of (great) change.

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Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Marketing Artificial Inteligence Meeting Video 69

InnovationTraining.org

SEPTEMBER 27, 2021

Check out these popular JTBD book recommendations. These Jobs to be Done books cover the skills and techniques of this framework in an easy to follow and understand way. Check out our lists of innovation books and design thinking books to read. Looking for even more literary choices to help you innovate? Get it here.

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Handbook Tips Design Thinking Case Study 87

Boxes and Arrows

DECEMBER 6, 2016

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. We’ll publish an excerpt, up to 500 words, of your book. Other rules will certainly occur to us over time.

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Innovation Excellence

JANUARY 14, 2020

The best strategy & innovation books deliver new insights, examples and tools for reinventing business. I’ve recently written about the disruptive change and innovation upending markets like product packaging, travel and hospitality, management consulting, construction, healthcare, and manufacturing.

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Christensen Institute

AUGUST 1, 2022

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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Idea to Value

MAY 29, 2023

In today’s episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades.

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Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

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Rmukesh Gupta

JULY 17, 2020

In his most recent book Humanocracy, he lays out the case against bureaucracy and instead argues that we need to embrace what he calls “ Humanocracy ” as in build human centric organisations. The second third of the book is a case study about two organisations which have been successful in rethinking their management of their businesses.

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Idea to Value

APRIL 8, 2021

Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

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Idea to Value

MARCH 4, 2021

In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall. 00:07:00 – How Google changed the way advertising works. 00:07:00 – How Google changed the way advertising works. Book: [link]. Times of great uncertainty are times of great opportunity.

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Digital Tonto

MARCH 12, 2023

The biggest misconception about change is that once people understand it, they will embrace it and so the best way to drive change forward is to explain the need for change in a convincing and persuasive way. Clearly, if we are going to bring about sustainable change, we need to shape not just opinions, but networks as well.

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IdeaScale

FEBRUARY 5, 2019

Times have changed. In layman terms, not only is the goal something that creates a positive change in society, but it is about how you achieve the goal too. Change Your Corporate Mission. All the leading companies are now in the process of changing their corporate mission. CSR is now a huge part of large corporations.

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Christensen Institute

APRIL 26, 2022

In managing the operations directly ourselves… we went from an asset-light backend distribution software platform to this market-facing platform that was out there delivering goods directly to shops themselves.”. The post Why e-commerce companies in growth markets should learn this innovation theory appeared first on Christensen Institute.

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Jeffrey Phillips

APRIL 30, 2018

You've heard it before - the pace of change is accelerating. Change is real, and change is accelerating. Whether we are talking about change in your global markets, in your industry or in your customer base, change is everywhere. The real question isn't: should we change? And so on and so on.

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Idea to Value

NOVEMBER 4, 2021

00:12:30 – Why creative people hate the feeling of doing “Sales”, and how to change this. 00:20:45 – Your idea of what you think the market will bear is usually wrong. Links mentioned in this episode: Book: Pricing Creativity: A guide to profit beyond the billable hour: [link]. 2bobs podcast: [link].

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InnovationTraining.org

MARCH 5, 2020

This InnovationTraining.org guest article from Tendayi Viki is a selection from his latest book, Pirates In The Navy. To succeed, you will need support from other stakeholders such as Legal, Compliance, Brand, Finance, Marketing and Human Resources. On Understanding Your Company Before You Start Innovating. Be Authentic.

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Leadership Training Resources Design 94

Rmukesh Gupta

JULY 17, 2020

In his most recent book Humanocracy, he lays out the case against bureaucracy and instead argues that we need to embrace what he calls “ Humanocracy ” as in build human centric organisations. The second third of the book is a case study about two organisations which have been successful in rethinking their management of their businesses.

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Case Study Study Management Data 52

Leapfrogging

APRIL 29, 2024

This transformation is not merely about acquiring new skills or knowledge; it’s about fundamentally changing how you perceive and react to your environment. To learn more about initiating this shift, you might consider exploring resources on helping executives change mindset.

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Strategic Thinking Underperforming Technical Team Leadership Training 100

Leapfrogging

APRIL 29, 2024

This transformation is not merely about acquiring new skills or knowledge; it’s about fundamentally changing how you perceive and react to your environment. To learn more about initiating this shift, you might consider exploring resources on helping executives change mindset.

Strategic Thinking 100

Strategic Thinking Underperforming Technical Team Leadership Training 100

Rmukesh Gupta

APRIL 15, 2020

In his most recent book Humanocracy, he lays out the case against bureaucracy and instead argues that we need to embrace what he calls “ Humanocracy ” as in build human centric organisations. The second third of the book is a case study about two organisations which have been successful in rethinking their management of their businesses.

Case Study 59

Case Study Study Management Data 59

Jeffrey Phillips

APRIL 1, 2024

Another base principle is that most companies desire innovation in the form of new product and services to create new revenue and new market share. If innovation is not a permanent component of the operation, why change the culture of continuity for an activity that will have a very short lifespan and introduces risk and variation?

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Rmukesh Gupta

JANUARY 6, 2017

I have set myself a goal to read at least 25 books this year, which roughly translates to about a book every couple of weeks. I also did not just want to read these books but also absorb and internalise the content of these books. So, here is the first book that I finished reading this year – The Growth Gears.

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Case Study Marketing Strategy Strategy 45

Stephen Shapiro

DECEMBER 3, 2019

Writing and publishing a book can be easy when you know how… What if you could conceive a book, write the book, and have physical copies in your hand in just two weeks? And what if it cost you nothing (other than the cost of the books)? Your book should provide the reader insights into your area of expertise.

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Destination Innovation

MAY 24, 2022

In 2022 it had a market capitalisation of over $700B. Initially the business sold books door-to-door. McConnell gave samples of perfume as an incentive for book sales but found that demand for the perfume exceeded that for the books. It became a network equipment manufacturer. In 2008 Mars Inc. acquired Wrigleys for $23B.

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Christensen Institute

MARCH 17, 2022

Disruptive Innovation describes a process by which a product or service initially takes root at the bottom of a market – typically by being less expensive, more accessible, or targeting nonconsumers – and then relentlessly moves upmarket, eventually displacing established competitors. Not necessarily. Jobs Theory helps explain why.

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Change Disruption Competition Resources 99

IdeaScale

JUNE 29, 2022

It opens the company to new markets and changes the way customers interact with the market or the industry. You book a car for a set amount of time and you return the car after you’re done. That shut down the Blockbusters and Hollywood Videos of the world and changed how Hollywood produces and sells TV and movies.

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mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Around here, we are champions in promoting changes and taking ideas off the drawing board … but it wasn’t always like that. Our marketing team has grown a lot over the years. Every change generates discomfort.

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Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

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mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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Marketing Data Big Data Study 52

Tullio Siragusa

NOVEMBER 9, 2020

Managing Change During Times of Uncertainty. The changes that we have gone through so far in 2020 have left us overwhelmed. There is hardly anyone who hasn’t been affected by changes and uncertainty this year. There is hardly anyone who hasn’t been affected by changes and uncertainty this year. Change is Disruptive.

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Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. His book, ‘The Innovation Maze’ , was crowned recently as Management Book of the Year 2017 in The Netherlands.

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Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations.

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Innovation Excellence

OCTOBER 26, 2017

These books provide a roadmap and a compass that will forever change the way you look at entrepreneurism, innovation, marketing, and change. Some people learn entrepreneurship from their family business; others learn it by studying entrepreneurship in school. I did neither.

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Entrepreneurship Roadmap Study Learning 55

Christensen Institute

MARCH 20, 2024

Clayton Christensen, Efosa Ojomo, and Karen Dillon published The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty , over five years ago; yet, the lessons distilled in this book are relevant now more than ever. Through markets, which fueled the country’s development. A shift from poverty… Let’s break that down.

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The Inovo Group

MAY 30, 2019

Well-respected Harvard Business School professor and HBR contributor Gary Pisano has weighed in on the topic of large company innovation in his new book ‘Creative Construction’. This book is a worthwhile, albeit high-level, treatment of the topic with a rich set of descriptions and examples. Highlights. Gary Pisano, PhD.

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