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Eight Companies that Switched What They Did

Destination Innovation

Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need. Berkshire Hathaway was originally a textile manufacturing company established by Oliver Chace in 1839 in Rhode Island. He used it as a vehicle to buy stakes in insurance companies and other businesses.

Company 287
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Exploration and exploitation in market creation

Christensen Institute

Our last Thursday Theory Tips piece touched on the potential impact that creating new markets can bring to a nation’s development, and Efosa Ojomo’s latest piece demystifies the process of market creation. If you comprehend these activities then you’re one step closer to creating the next successful market.

Marketing 120
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Why e-commerce companies in growth markets should learn this innovation theory

Christensen Institute

In an interview with TechCrunch, David Yu, founder and CEO of e-commerce company Wasoko (formerly Sokowatch), explained that his company’s previous model “wasn’t efficient because Sokowatch couldn’t guarantee that the goods were delivered to the customer when they made orders.” .

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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 116
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Inspiration and hope at the I3 Access to Market event in Nigeria?

Christensen Institute

On December 6, 2022, I got the opportunity to attend the inaugural Investing in Innovation (I3) Access to Market event in Nigeria. First the event was focused on the innovators and, more specifically, connecting them to markets. Investing in market-creating innovations is the key to this prosperity.

Marketing 131
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.