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How to Use Generative AI and LLMs to Improve Search

TechEmpower Innovation

Rather than matching exact terms and requiring specific field values as inputs, it interprets and understands user queries, pinpointing the desired types or categories. Utilizing AI, the tool interprets the queries, scans through a broad range of documents spread across different repositories, and delivers relevant answers.

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MozCon 2023: Our SEO Team’s Top 5 Takeaways

Brunner

E-E-A-T plays a significant role in Google’s Search Quality Rater guidelines, which are used by Google to evaluate the quality of search results. More than ever, it’s important to create helpful content across your site. More than ever, it’s important to create helpful content across your site.

ChatGPT 96
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UX Writing: The Case for User-Centric Language

Boxes and Arrows

If I asked you what is one of the biggest problems on websites today, I’m willing to bet you wouldn’t say it has anything to do with words. navigation menus use an audience-based navigation scheme —confusing, because not all users on your website know or realize what audience they fall into—rather than a task-based one.

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Practice Exponential Thinking with the Both/And Principle

Daniel Burrus

In a both/and world, you do not cast aside one option for another — you find ways to use both to your advantage. Either/Or: Unfortunately, this was met with contention by many older staff members of all different fields, given the circumstances of how quickly this switch needed to be made.

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Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

One way AI can be used to manage a sales pipeline is by automating the lead scoring process. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI can also be used to improve sales forecasting.

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What You Need to Know About the Google Helpful Content Update

Brunner

Google announced its Helpful Content algorithm update on August 18 th. This update reinforces Google’s established stance on creating content for people, rather than search engines. This is why at Brunner; we always tell our clients to use keywords that are relevant to your product and your audience.

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6 SEO Secrets That Will Boost Your Rankings

The Human Factor

As a business owner, you should know how important it is to use SEO (search engine optimization) in the right way. When you use this SEO technique, your site is more likely to show up within search results because you essentially have an additional layer of SEO; you are adding keywords to your images. . . Hire An Expert .