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What Is Corporate Social Innovation? Understanding the New Driver of Change

IdeaScale

The need for a socially appropriate goals and actions of a corporation has given rise to corporate social innovation where companies form partnerships with NGOs. What Is Social Innovation? Merely doing something that is deemed to be good is not social innovation. How to Drive Social Innovation?

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. What captivates one group may be completely ineffective with another. Empathize: At its core, Design Thinking begins with empathy.

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Design Thinking Applied to Re-Organizations

Tullio Siragusa

Design Thinking Applied to Re-Organizations. Reorganizing a company to solve complex problems, introduce innovation, improve business operations, and identify market opportunities requires design. Design Thinking can be used as a tool to transform or reorganize a company to identify innovative solutions to current problems.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Test it with a small group of leads and gather feedback. This means considering their needs, pain points, and motivations.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Design Thinking in Education: Shaping Creative Minds for the Future

Tullio Siragusa

Design Thinking in Education: Shaping Creative Minds for the Future In a world characterized by rapid changes and complex challenges, the traditional education model, which primarily focuses on the dissemination of knowledge, is increasingly proving to be insufficient.

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12 Types of Innovation You Should Know in 2021

IdeaScale

Successful closed innovation requires protection, control, and ownership of intellectual property while still under development, through the use of special product development teams within a company. Social Innovation. Product Innovation. Incremental Innovation. Marketing Innovation. Value Innovation.