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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. This clever move diversified their platform and added a new dimension to the travel industry. How can you differenitate your business from the competition? Nintendo Wii’s Motion Controls : What radical feature can we add?

Strategy 169
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Choosing your direction of travel

Paul Hobcraft

Plastics, Polymers for example, as well as Medications all need growing customer credentials by giving a greater clarity on explaining their effects on society and the individual. A time for seeking more radical change, ditching the outdated Innovation Models. Digital connections and technology platforms.

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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Wisconsin, for example, has a lot of custard shops. How to choose This raises another Baskin-Robbins dilemma: how to choose across highly variable projects with uncertain outcomes. Italy has delicious gelato. And so on.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Examples of Business Personalities The Luxury Maestro Example: Louis Vuitton or Rolex These brands scream exclusivity. The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Let’s explore how some renowned brands exemplify unique characters in the commercial world.

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2023’s Hottest Scouting Topics

Yet2

Here are the top 5 technology topics we scouted across our clients in 2023 and a few example projects: Horizon 2/3 Platform Technology Scans These are platform technologies that may large impact across multiple business units/product lines, even if 3-5+ years from implementation. Join 20,000+ innovation and R&D leaders.

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Phasing the Energy Transition by Technology and Horizon Management

Paul Hobcraft

Examples of these different technologies that can build out the renewable pathway are shown below, along with the important need to apply relevant new thinking to developing or altering the business model. Those technologies in fundamental research or yet to be proven beyond the lab or small pilot scale. It looks for emerging winners.

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Innovation Department Best Practices: A Talk with Peter Berger

IdeaScale

As an innovation director, Berger is working on projects that include the development of an all-electric vertical take-off and landing (VTOL) aircraft to be used for short-distance air travel with the ease of hailing an Uber. Imagine using an app to hail one of these instead of an Uber.

Ideation 196