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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?

Strategy 169
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What Are Some Examples of Crowdsourcing Innovation?

IdeaScale

Here are four examples of crowdsourcing in action improving everything from financial services to government communications. Working with UpSquad, the company developed a tool, the ATM-CIT Route Optimization Project Navigator. It takes a crowd to make a great product. Standard Bank: Getting Money Where It Needs To Be.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? Examples of Business Personalities The Luxury Maestro Example: Louis Vuitton or Rolex These brands scream exclusivity. It’s not just the quality of products or the catchy jingles. Their brand personality?

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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Wisconsin, for example, has a lot of custard shops. How to choose This raises another Baskin-Robbins dilemma: how to choose across highly variable projects with uncertain outcomes. Italy has delicious gelato. And so on.

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Choosing your direction of travel

Paul Hobcraft

Plastics, Polymers for example, as well as Medications all need growing customer credentials by giving a greater clarity on explaining their effects on society and the individual. Product innovation from discovery to market is still the biggest drag on industry performance. The parts are not digitally connected-up.

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Phasing the Energy Transition by Technology and Horizon Management

Paul Hobcraft

Technologies in development and emerging on the market, that have to go through validation and commercialization and the critical need for scaling up. Overview of different stages of energy technologies within a three horizon framing and the immediate questioning of their impact on business models and markets is introduced.

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How Can You Manage a Nonprofit Internationally With Innovative Technology?

IdeaScale

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. Everyone knows how powerful social media is, both as a marketing tool and as a platform for social interactions. The power of social media.