Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? Do you list off the businesses that purchase what you sell? To win their business, brands must connect with millennials on a deeper level, as people first. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses.

Marketing 52

Marketing Technical Review Trends Study 52

Christensen Institute

APRIL 23, 2024

Nestle cut staff across 21 countries and Barclays, Coca-Cola, Cadbury, Eveready, and SABMiller retreated from different African markets they once believed had promise. In effect, what they experienced in Africa was a disabling environment for business–as opposed to an enabling one. I have also written about it here ).

Report 145

Report Marketing Resources Company 145

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue.

Marketing 115

Marketing Culture Training Team Building 115

Christensen Institute

SEPTEMBER 27, 2023

Categorizing the barriers to solar energy growth as financial, technical, social, and political implies that the solution to growing the sector is more funding, better policies, raising awareness, and improving investments in solar energy R&D. By itself, it has little to no value.

Marketing 81

Marketing Strategy Strategy Policies 81

Business and Tech

JUNE 24, 2022

To grow their businesses in an ever-changing, on-demand world, small businesses find success with delivery platforms that offer broad choices, flexibility, and control. For small businesses, offering delivery can be an efficient way to expand beyond brick-and-mortar to online. What marketing tools can I access?

Entrepreneurship 246

Entrepreneurship Tools Meeting Marketing 246

Brunner

MARCH 18, 2024

If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. Would you be surprised to know today’s home buyers prefer exterior walls made of concrete or steel over traditional wood framing? Price and Size: The median price for a home is $307,061.

Trends 52

Trends Marketing Report Study 52

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

Paul Hobcraft

MARCH 5, 2024

Exploring Complexities of Business Ecosystem Collaborations Why should “we” step into the realm of ecosystem collaborations? What does one organization give away and has to overcome in constraints and organizational barriers that form part of those lingering concerns regarding embracing Business Ecosystems?

Collaboration 130

Collaboration Disruption Design Industry 130

Brunner

SEPTEMBER 28, 2023

When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. According to a recent Forbes article “Businesses must uphold the importance of influencer marketing in B2B. impressions 1M video views; $0.18

Marketing 52

Marketing Video Engagement Industry 52

Paul Hobcraft

FEBRUARY 7, 2024

New Business Design- Empower Your Business Ecosystem. When looking at radically different thinking and design in business, where Ecosystems become central, you need to ask yourself what industries would benefit from such an alternative design and thinking due to the changing complexities and challenges they are facing.

Design 147

Design Technical Review Collaboration ChatGPT 147

Paul Hobcraft

MARCH 13, 2023

Increased collaborations and co-creation through innovation ecosystems can foster the greater potential for collaborations and co-creations between associated parties that can “trigger” innovations that feed from these growing cooperations forming between the parties Greater scalability and speed.

Innovation 214

Innovation Collaboration Design Resources 214

Paul Hobcraft

NOVEMBER 9, 2020

Ecosystem design will create new business opportunities. We need to make the business case. We are faced with a number of principal drivers of change, that I believe we need to consider for deciding upon in any decision to actively participate in business ecosystems. There is growing value in engaging in business ecosystems.

Radical Innovation 321

Radical Innovation Technical Review Engagement Collaboration 321

Paul Hobcraft

FEBRUARY 5, 2024

Paradigm shifts come from collective learning within a Business to build different Ecosystems. How can we realize the power of ecosystem thinking and design and its growing value to enterprises? Conversations should consider the following points to be discussed when thinking about applying a Business Ecosystems mindset: 1.

Learning 130

Learning Engagement Design Trends 130

Paul Hobcraft

FEBRUARY 3, 2023

A shift in managing differently , a possible inflexion point We are possibly at a series of inflexion points in our current business environment. Markets are changing significantly, and collaboration and partnerships are rapidly forming and coalescing around the concept of Ecosystem thinking and Platform design.

Design 189

Design Collaboration Disruption Resources 189

The Human Factor

AUGUST 27, 2019

In some ways, the business world is more enticing than ever; it’s easy for an entrepreneur to get started with the modern resources available to them. An aspiring business leader can start a company from their bedroom with nothing more than a laptop and an internet connection. Well, you need to look for gaps in the market.

Data 28

Data Course Marketing Strategy 28

Paul Hobcraft

JANUARY 21, 2024

I have begun to outline the initial case for a new framework of ecosystem hierarchy within cooperation needed in business environments as they offer the potential for the transformative power of a collaborative and collective set of ecosystems coming together to offer new impact, value and growth. Adaptability and Resilience: Why Ecosystems?

ChatGPT 162

ChatGPT Collaboration Agile Design 162

Idea to Value

JULY 16, 2021

Every business would love to have an innovation or business unit grow at an exponential rate (unless the business puts its own limits on growth ), but there are numerous challenges to predicting which technologies are going to grow at an exponential rate.

Technical Review 219

Technical Review Technology Competition Marketing 219

Paul Hobcraft

JANUARY 29, 2024

Breaking down Resistance to Business Ecosystems Resistance to Business Ecosystems does need to be broken down and addressed to realize the power of Ecosystem thinking and Design and its growing value to Enterprises. So why are we not doing this today?

Technical Review 130

Technical Review Collaboration Culture Data 130

Paul Hobcraft

JUNE 16, 2023

Let me provide these: Increased agility : Embracing a Composable Innovation Enterprise Framework enables organizations to be more agile in responding to market changes and customer needs. I proposed a new Framework for managing innovation this week, called the Composable Innovation Enterprise Framework. I highlight the key value points.

Agile 182

Agile Collaboration Innovation Competition 182

Paul Hobcraft

APRIL 3, 2024

Designing the Business Ecosystem Approach I have been looking at different ways to pitch Business Ecosystems recently for some evolving and hopefully sustaining work. Pitching business ecosystems has to gain attention and be seen as a (radically) different way to tackle growing complex and challenging business problems.

Change 100

Change Agile Collaboration Design 100

HYPE Innovation

MARCH 28, 2023

As markets expand and customers’ requirements grow rapidly, businesses need to be ready to meet their clients’ changing needs. Joining forces with a partner who already has the resources and the know-how can supercharge the value you’re creating for your customers.

Meeting 130

Meeting Resources Marketing Change 130

Paul Hobcraft

FEBRUARY 8, 2024

Achieving Meaningful Change through Business Ecosystems Achieving Meaningful Change through Business Ecosystems Achieving Meaningful Change through Business Ecosystems Several business organizations have committed to navigating complexity, fostering dynamism and originality in approaching innovation and business ecosystems.

Examples 147

Examples Artificial Inteligence Design Collaboration 147

Christensen Institute

DECEMBER 11, 2023

And as you head into 2024, you are likely evaluating your business’ priorities and goals. To answer this latter question, you could consider incorporating the theory of Jobs to be Done , or Jobs Theory, as you think about your business aspirations. This leads the business to gain consumers, expand the market, and grow its business.

Competition 98

Competition Marketing Design Company 98

Ecosystems4Innovating

APRIL 25, 2024

Crossing the chasm into a new way of doing business through Ecosystem thinking and design is upon us all. Understanding the value, impacts, costs and changes you need to undertake in moving to any Business Ecosystem undertaking is in need of well-reasoned thinking and demonstration, step-by-step. Where to start on Ecosystem building?

Industry 59

Industry Design Resources Competition 59

Business and Tech

JUNE 24, 2022

Cynthia Johnson and Ashley Legg, co-founders of Get It/Girl Brands, offer advice for growing a small business in the digital landscape. What is some of the most important technology for small businesses to invest in? How can small business owners build a business plan that will ensure longevity of success past the 5-year mark?

Tips 130

Tips Collaboration Marketing Course 130

Paul Hobcraft

FEBRUARY 11, 2023

” The book the “Innovation Dilemma” published in 2016 was written by innovation expert Clayton Christensen suggesting even though even the most outstanding companies can do everything right–yet still lose market leadership. .” Christensen explains why most companies miss out on new waves of innovation.

Software Review 211

Software Review Software Technical Review Innovation 211

Paul Hobcraft

DECEMBER 20, 2023

Innovation’s power lies in the ability to adapt, evolve, and collaborate, and our need is to make this as much of a dynamic ecosystem as possible to tackle the growing complexity and challenges we are facing today and in the future. Dynamic ecosystems provide a framework for businesses to do just that.

Collaboration 130

Collaboration Design Leadership Industry 130

Brunner

JUNE 1, 2022

ATLANTA (June 1, 2022) – Goodwill of North Georgia , one of the largest and oldest non-profits in Georgia, has selected marketing firm Brunner as agency of record (AOR), responsible for overall media planning, creative strategy, as well as digital strategy including paid social, digital display and digital video. ABOUT BRUNNER.

Marketing 75

Marketing Training Creativity Data 75

Idea to Value

AUGUST 5, 2022

Especially, by growing fast. You need to be the first to market , even if you do not know what your business model is yet. “Move fast and break things” But if you look at making innovation and growth like a scientist would , there is a way of building a business which is much more effective than just speed. .

Strategy 261

Strategy Strategy Company Marketing 261

Leapfrogging

FEBRUARY 9, 2024

This intensive growth support aims to elevate startups to a point where they have a refined business model, are ready to scale, and can attract further startup investment. This intensive growth support aims to elevate startups to a point where they have a refined business model, are ready to scale, and can attract further startup investment.

Case Study 113

Case Study Resources Industry Engagement 113

Paul Hobcraft

JANUARY 1, 2022

The Executive Innovation Work Mat as a compelling business case. After a series of conversations around the Executive Innovation work mat, Jeffrey Phillips and I decided there was a need to add one more to the series, one that makes the business case for the work mat, one that is more from the leaders perspective.

Design 319

Design Leadership Innovation Engagement 319

Leapfrogging

MARCH 15, 2024

Navigating a Disruptive Business Environment In today’s fast-paced and technology-driven landscape, businesses are frequently faced with disruptions that can significantly impact their operations and long-term viability. Recognizing the early signs of these disruptions is key to responding effectively.

Disruption 100

Disruption Strategy Strategy Underperforming Technical Team 100