CorporateIntel

Air, Water, Food

CorporateIntel

In product development, it might be an innovative, competitive technology solution that is worth marketing because it will surprise and delight customers. There’s no time like the present to set goals. Here’s a framework I use for myself and those I manage or advise.

Why We Should Give More

CorporateIntel

The wealth of stock market gains for the few against the lost jobs and bankrupt businesses of many is almost violently unfair. They are all mixes of this and that, some weighing more heavily in one direction or another, but always open to reversion by market forces.

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But We’ve Always…

CorporateIntel

Remember that every successful idea has a life cycle, and a bad idea yesterday might be reformed under changing market forces as a good idea tomorrow. Brand Business Innovation Marketing Startups Amazon Apple Black Friday brand promise but we've always challenger brand creative destruction Cyber Monday death knell Ecommerce legacy brand reinvention Sears ShopTalk Thanksgiving Toys 'R' UsIt’s December.

What’s Eating Brother Elon?

CorporateIntel

There is no question that Tesla has been an inspired market leader, but all it takes is one visit to the showrooms of other luxury car companies and you start to see that high-end electric cars are on a fast path to becoming commodities under many brands. Model 3 , the lost-cost mass-market entry, is supposed to change the scale of Tesla, but realizing the dream of high-volume, low-cost, low-margin automobile economics seems precisely what is eating away at our hero.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Who’s Really Sitting at the Top of Every Organizational Chart

CorporateIntel

This creates a Legal department, an Art department, an Engineering department, a Finance department, a Sales and Marketing department, and the like. Over the course of your career you might aspire to become the VP of Finance or the VP of Marketing, and these VPs, now sometimes called C-Level executives (Chief Financial Officer, Chief Marketing Officer) point the functional expertise of their teams into a Chief Executive Officer.

Leading Teams Toward Success Using People, Products and Profits

CorporateIntel

We can all dream up big ideas, but few of us can bring them to market. I’ve written the words People, Products, Profits (In That Order!) so many times over the years it would be easy to think of them as simply a slogan I use, a catchphrase meant to pique your interest. I assure you this is no more the case than Apple using the words Think Different as a clever tagline.

Three Arguments Against Performance Reviews

CorporateIntel

One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed. You have lost market share, customer service complaints are up, and your own boss is pissed off. I don’t like performance reviews. I never liked giving them, and I never liked getting them. They are like school report cards, only less well-meaning and more poorly formed.

The Many Lessons of Andy Grove

CorporateIntel

He was Intel’s CEO from 1987 to 1998, the famous “ Intel Inside ” years when personal computing exploded from the hobby to the consumer market. Beware the Strategic Inflection Point – By the time a market has fully morphed at scale, it’s way too late to react. Some product you are readying for release is going to tank no matter how much you spend on marketing. We lost a great business leader earlier this year. His name was Andrew S.

Stop Dropping the Ball

CorporateIntel

There are three potential paths that follow a promise: (1) you fulfill the promise, wherein you satisfy and keep a customer, at least until someone leapfrogs you; (2) you exceed the promise, wherein you create an evangelist who markets for you; or (3) you violate the promise, wherein you create nasty noise in the marketplace that speaks ill of your offering at every possible turn. I get called frequently to help companies with their brands.

It’s All Getting Personal

CorporateIntel

My life became focused on technology, marketing, sales, finance, and team leadership. Books Brand Business Marketing Writing Bloomsbury Group building your platform business creativity and innovation Carmen Sandiego Dan Bane Endless Encores P.T. It’s a bit weird, this Author thing. Let me try to explain. For as long as I can remember, putting words on paper has been an integral part of my life. It started when I was a kid, with little plays and poems.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Do You Care?

CorporateIntel

I received via snail mail a stock market overview newsletter from one of the largest financial services companies in the world. A market research vendor recently reached out to me on LinkedIn and invited me to a conference that was relevant to one of my business interests, spent time with me at the conference, and is now at the top of my list when I might need his services.

Tavis and Maya

CorporateIntel

” If you think those are just broad, sweeping, generic statements of advice from the elevated dais, stop here and go read someone else’s reflection, or perhaps today’s stock market results. Every year the Los Angeles Times Festival of Books continues to cement itself in my psyche as a major go-to event. Now the largest book fair in the United States, its bustling aisles fill the USC campus for two days with eager authors and insatiable readers.

Endless Encores

CorporateIntel

A must read for all creative executives.”. ? Christopher Keefe, Chief Marketing Officer, Omidyar Network. “In Endless Encores. Repeating Success Through People, Products, and Profits. A Business Parable by Ken Goldstein. Published in 2015 by The Story Plant. As difficult as it is to have your first big success, most people find it exponentially harder to repeat success.

Everyday Innovation

CorporateIntel

Does the goal of that have to be the annihilation of those who currently populate a market segment? You don’t have to be an entrepreneur to be an innovator. Becoming a startup CEO may not be your thing, but changing the world is always within your reach. There is a frenzy of late among those longing to lead business startups, and that is exciting. Entrepreneurs are a special breed, and while the successful ones are rare, no one really knows who is going to be successful in advance.

Elon Musk Blows My Mind

CorporateIntel

If all we are worried about is whether the stock market is due for a correction, then we are wasting brain cycles on an inevitable head fake we cannot control, so why bother? I don’t know Elon Musk. I wish I did. This guy knows stuff. He’s the real deal. If there is a possible next Steve Jobs or Bill Gates, it could be him. He’s not goofing around with thin stuff that’s going to come and go.

Study 40

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Brands in Memoriam 2013

CorporateIntel

Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS). Amazon CEO Jeff Bezos made a spectacular impact recently when he went on 60 Minutes the day before Cyber Monday and gave us a glimpse at the future—a fleet of small delivery drones he branded Prime Air.

Wings: Remastered and Revisited

CorporateIntel

That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns. I remember when the marketing folks “requested” we cut from three floppy disks in beta down to two in order to improve gross margin on wholesale, which almost created a revolution in the hallways.

How Fragile Is a Brand?

CorporateIntel

Andy Grove calls it the Strategic Inflection Point , the change in market forces that happens and you miss it, and then it’s too late to course correct. Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience.

Customer Disservice

CorporateIntel

Business Management Marketing creative destruction customer service lifetime value love your customers obscurity and obsolescence replacement part senior executives the art of the saveWhy do companies with big brands and tremendous momentum go out of business ? One reason often discussed here is lack of innovation, which is often opaque, quite difficult to grasp when it is happening because you are in the midst of it, even enjoying a final gasp of success.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

The Last Word on This Election Year

CorporateIntel

The lesson here is hardly isolated to politics , it is a story of marketing at large. Great products and services have no substitute, but as a former boss taught me long ago, good marketing helps bad product fail faster, and bad marketing can undermine the best of innovation. Business Marketing Politics analytics e-commerce FiveThirtyEight Jeff Greenfield Nate Silver Peggy Noonan predictive modeling Presidential Election

Data 40

On a Mission or Just Staying Awake

CorporateIntel

Choice 2: To overcome market forces and prevail over our competition! Is it the business leader’s job to respond to market forces and win market share from the competition? One of the themes I explore in my forthcoming debut novel, This is Rage , is the notion of motivation. This is a subject I hold dear, and one I focus on a great deal in the executive coaching workshop I co-lead with John Vercelli.

The 70% – Part 2

CorporateIntel

So is top management willing to say the whole Circle of Life is out of their hands and the survival of the enterprise is entirely up to market forces, to fate rather than strategy, to a competitor’s campaign rather than a driven response to galvanizing the single most important asset in the company’s inventory, the intellectual capital that is allowed to rest idle and fester?

Blog Begets 100

CorporateIntel

I will continue to blog on the topics I cherish — innovation, creativity, imagination, leadership, vision, business ethics, smart marketing, well-reasoned investment strategy, creative destruction, and every so often politics (say it ain’t so!) — and I will also keep you posted as we take my novel from manuscript to release date on October 8, 2013. It’s hard to believe this is my 100th post on Corporate Intelligence Radio.

eBook 40

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

About This Book of Mine

CorporateIntel

Shameless, I know, but I am officially in the pull marketing business effective immediately. Daniel Steyer is a venture capitalist at the top of his game, looking to go out huge with the deal of a lifetime, but market forces have other plans. I have mentioned now and again that I have been working on a novel for a few years. It’s time to share a few more details. First of all the title: This Is Rage.

Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Ready made portions for young working professionals weren’t a home run in a market with as much choice and variety as ours.

Too Busy To Save Your Company

CorporateIntel

But when you wake up in the morning you’ve got to be on the phone with the folks in your studio, talking about a $200 million picture that’s going to cost $300 million and the star who’s not showing up at work and the marketing plan that’s going to cost you $100 million world-wide. One of my final posts of 2012 memorialized the brands we lost last year, and inspired the question, how do so many companies so often and so badly miss the boat?

Our Real Work Begins

CorporateIntel

It becomes too much like a sporting event, the candidate is coached and the marketing team fuels the public rivalry. It has been over a week now since our Presidential Election, a good time to reflect. A broad consensus would seem to exist that it is good the election is over — on this we can all agree, and hey, that’s a start. If the numbers tell the tale correctly, slightly more than half of us are pleased with the outcome and slightly less than half not so much.

LEAN 40

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Back to Business

CorporateIntel

Credit markets need to flow. All of this underlies the free markets we cherish. Last week more than eighty corporate CEOs signed and published a manifesto, agreeing that our nation needs both spending cuts and revenue increases to move forward. It was a simple, clear statement, meant to advise Congress and our soon to be elected President that it is time to break the stalemate.

Don’t Fear the Fad

CorporateIntel

As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? But organic fair-market nine-grain soft crust, probably a fad. I am not certain internet keyword search will last forever, but the last decade and a half have proven pretty rewarding, at least for one company that currently commands better than 70% market share.

Comfortably Numb, Stupidly Unashamed

CorporateIntel

It’s supply and demand, free-market capitalism, 100% free speech, no law against it. I have been agonizing for weeks whether to write about Rielle Hunter. The notion of a single additional millisecond consumed by the public on this media danse macabre peels the skin from my typing fingers. Still I need to share a few words, less about what’s happened, more about how troubled I am with our inability to look away from the body.

Facebook After The IPO

CorporateIntel

Timeline makes little sense as a consumer experience, perhaps it’s meant to be something else, a comprehensive framework to compile marketing data, I don’t know. It was late to market, and the user interface appears cobbled together. Can’t live without it, using it less, and minimal trust for the brand — some action items there for the development and marketing teams. I bought a small amount of Facebook in the IPO. It was a flyer.

Data 40

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Quality Chronicles

CorporateIntel

There is no argument that we live in a world of staggering speed, where competitors race to meet customer needs and time to market matters. The most critical constant of which I am aware in delivering great products to market consistently is for Quality to be owned by everyone involved in innovation—from designers to developers to marketers to feedback from end-users. The recent “failed IPO” of BATS has to be a cautionary tale.

The Inaugural: A Modest Proposal

CorporateIntel

Naturally I have a few conditions: 1) Following the swearing-in, I must get an offer to become the President’s head speech writer at market rate with full Congressional retirement benefits when I am fired. Word on the street is that entertainment options for the 2017 Presidential Inauguration are sparse, and that President-elect Donald Trump is not at all happy about being snubbed by Hollywood.

Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Is your market large enough?

Idea to Value

All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. The total market for the innovation is not viable. Scalpels for left-handed surgeons. Energy bars for vegan ultra-marathon runners.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!