CorporateIntel

But We’ve Always…

CorporateIntel

Remember that every successful idea has a life cycle, and a bad idea yesterday might be reformed under changing market forces as a good idea tomorrow. It’s December.

What’s Eating Brother Elon?

CorporateIntel

There is no question that Tesla has been an inspired market leader, but all it takes is one visit to the showrooms of other luxury car companies and you start to see that high-end electric cars are on a fast path to becoming commodities under many brands.

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Who’s Really Sitting at the Top of Every Organizational Chart

CorporateIntel

This creates a Legal department, an Art department, an Engineering department, a Finance department, a Sales and Marketing department, and the like.

The Inaugural: A Modest Proposal

CorporateIntel

Naturally I have a few conditions: 1) Following the swearing-in, I must get an offer to become the President’s head speech writer at market rate with full Congressional retirement benefits when I am fired.

A Strategic Approach to Open Innovation

Speaker: Jeffrey Phillips, Senior Consultant, OVO Innovation

This action-packed session examined the critical questions you should ask as you establish an open innovation framework: which technologies or ideas? Which partners and how many? Which methods? By taking a strategic approach to open innovation, you’ll find the right ideas or partners more effectively, and you’ll accelerate new products to market more quickly. This was a great session you don’t want to miss.

Leading Teams Toward Success Using People, Products and Profits

CorporateIntel

We can all dream up big ideas, but few of us can bring them to market. I’ve written the words People, Products, Profits (In That Order!) so many times over the years it would be easy to think of them as simply a slogan I use, a catchphrase meant to pique your interest.

How That Vicious Inner Critic Can Be Your Closest Ally

CorporateIntel

I might tell you that no one on the market has anything like this , but before you’ll hear me utter those words, I have done the homework to assure myself this is worth defending. Steve was told there would never be a market for something as intimidating as home computing.

The Many Lessons of Andy Grove

CorporateIntel

He was Intel’s CEO from 1987 to 1998, the famous “ Intel Inside ” years when personal computing exploded from the hobby to the consumer market. Beware the Strategic Inflection Point – By the time a market has fully morphed at scale, it’s way too late to react.

Stop Dropping the Ball

CorporateIntel

I get called frequently to help companies with their brands.

It’s All Getting Personal

CorporateIntel

My life became focused on technology, marketing, sales, finance, and team leadership. Books Brand Business Marketing Writing Bloomsbury Group building your platform business creativity and innovation Carmen Sandiego Dan Bane Endless Encores P.T.

Do You Care?

CorporateIntel

I received via snail mail a stock market overview newsletter from one of the largest financial services companies in the world.

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

Tavis and Maya

CorporateIntel

” If you think those are just broad, sweeping, generic statements of advice from the elevated dais, stop here and go read someone else’s reflection, or perhaps today’s stock market results.

Endless Encores

CorporateIntel

A must read for all creative executives.”. ? Christopher Keefe, Chief Marketing Officer, Omidyar Network. “In Endless Encores. Repeating Success Through People, Products, and Profits. A Business Parable by Ken Goldstein. Published in 2015 by The Story Plant.

Everyday Innovation

CorporateIntel

Does the goal of that have to be the annihilation of those who currently populate a market segment? You don’t have to be an entrepreneur to be an innovator. Becoming a startup CEO may not be your thing, but changing the world is always within your reach.

Elon Musk Blows My Mind

CorporateIntel

If all we are worried about is whether the stock market is due for a correction, then we are wasting brain cycles on an inevitable head fake we cannot control, so why bother? I don’t know Elon Musk. I wish I did. This guy knows stuff. He’s the real deal.

Brands in Memoriam 2013

CorporateIntel

Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS).

Mixpanel's Guide to Product Metrics

Whether you build or market products, tracking the right metrics is crucial to innovation. Use this guide to help you decide what metrics are most important for your product and business.

Wings: Remastered and Revisited

CorporateIntel

That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns.

How Fragile Is a Brand?

CorporateIntel

Andy Grove calls it the Strategic Inflection Point , the change in market forces that happens and you miss it, and then it’s too late to course correct.

Customer Disservice

CorporateIntel

Business Management Marketing creative destruction customer service lifetime value love your customers obscurity and obsolescence replacement part senior executives the art of the saveWhy do companies with big brands and tremendous momentum go out of business ?

The Last Word on This Election Year

CorporateIntel

The lesson here is hardly isolated to politics , it is a story of marketing at large. Great products and services have no substitute, but as a former boss taught me long ago, good marketing helps bad product fail faster, and bad marketing can undermine the best of innovation.

Data 52

Rapid Experimentation at Every Stage of Product Development

Speaker: Tanya Koshy, VP of Product, UserTesting

Experimentation isn't something you do once you have designs or once you’ve built the product; it's important to validate early and often to better understand your customer, their needs, and the market opportunity. Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.

On a Mission or Just Staying Awake

CorporateIntel

Choice 2: To overcome market forces and prevail over our competition! Is it the business leader’s job to respond to market forces and win market share from the competition?

The 70% – Part 2

CorporateIntel

In the Executive Coaching Workshop I co-lead with John Vercelli for Coaches Training Institute , we discuss early in the curriculum the pervasive epidemic of Bad Boss Syndrome.

Blog Begets 100

CorporateIntel

I have already begun discussion of a follow-up book and may bend your ear on that, and of course I want to include you in the sales and marketing journey as my first book comes to market in paperback and eBook.

eBook 52

About This Book of Mine

CorporateIntel

Shameless, I know, but I am officially in the pull marketing business effective immediately. Daniel Steyer is a venture capitalist at the top of his game, looking to go out huge with the deal of a lifetime, but market forces have other plans.

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features? To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.

Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established.

Too Busy To Save Your Company

CorporateIntel

One of my final posts of 2012 memorialized the brands we lost last year, and inspired the question, how do so many companies so often and so badly miss the boat? It’s even more perplexing when they know where it’s docked, what time it leaves, and who the captain of that departing ship is.

Our Real Work Begins

CorporateIntel

It becomes too much like a sporting event, the candidate is coached and the marketing team fuels the public rivalry. It has been over a week now since our Presidential Election, a good time to reflect.

Back to Business

CorporateIntel

Credit markets need to flow. All of this underlies the free markets we cherish. Last week more than eighty corporate CEOs signed and published a manifesto, agreeing that our nation needs both spending cuts and revenue increases to move forward.

How AI Can Radically Change Your Business

AI is quickly becoming mainstream, thanks to its value-driving capabilities. Yet, even with such widespread attention, it still is one of the most misunderstood technologies out there. Here's how to make the most out of it and bring a positive change to your company.

Don’t Fear the Fad

CorporateIntel

As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? But organic fair-market nine-grain soft crust, probably a fad.

Comfortably Numb, Stupidly Unashamed

CorporateIntel

It’s supply and demand, free-market capitalism, 100% free speech, no law against it. I have been agonizing for weeks whether to write about Rielle Hunter. The notion of a single additional millisecond consumed by the public on this media danse macabre peels the skin from my typing fingers. Still I need to share a few words, less about what’s happened, more about how troubled I am with our inability to look away from the body.

Facebook After The IPO

CorporateIntel

Timeline makes little sense as a consumer experience, perhaps it’s meant to be something else, a comprehensive framework to compile marketing data, I don’t know. It was late to market, and the user interface appears cobbled together. Can’t live without it, using it less, and minimal trust for the brand — some action items there for the development and marketing teams. I bought a small amount of Facebook in the IPO. It was a flyer.

Data 40

The Quality Chronicles

CorporateIntel

There is no argument that we live in a world of staggering speed, where competitors race to meet customer needs and time to market matters. The most critical constant of which I am aware in delivering great products to market consistently is for Quality to be owned by everyone involved in innovation—from designers to developers to marketers to feedback from end-users. The recent “failed IPO” of BATS has to be a cautionary tale.

Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These business models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level while tackling the current challenges of talent management and innovation fatigue.

Marketing Lessons from David and Goliath

Destination Innovation

Let’s start this marketing innovation blog with a Bible story from the book of Samuel. The post Marketing Lessons from David and Goliath appeared first on Destination Innovation. Now the Philistines gathered their forces for war and assembled at Sokoh in Judah.

Twenty Great Sales & Marketing Questions to Ask About Your Product

Destination Innovation

If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. What makes our product different from other similar products on the market?

The Future of Email Marketing: Trends and Predictions for 2020

InnovationManagement

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

Why Experiential Marketing Is A Must In 2020

InnovationManagement

The post Why Experiential Marketing Is A Must In 2020 appeared first on Innovation Management. Strategies customer behavior customer engagement customer interaction customer involvement event marketing experiential marketing marketing

Measuring Innovation Performance

to market. pipeline, innovation revenue (after product goes to market), and EOP lift (External Operating. evaluated for feasibility & market. communication and marketing, or a lack. market insights that have been identi?ed,