75 
But We’ve Always…
CorporateIntel
DECEMBER 3, 2018
Remember that every successful idea has a life cycle, and a bad idea yesterday might be reformed under changing market forces as a good idea tomorrow. It’s December.
CorporateIntel
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CorporateIntel
SEPTEMBER 17, 2018
There is no question that Tesla has been an inspired market leader, but all it takes is one visit to the showrooms of other luxury car companies and you start to see that high-end electric cars are on a fast path to becoming commodities under many brands.
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Who’s Really Sitting at the Top of Every Organizational Chart
CorporateIntel
NOVEMBER 23, 2015
This creates a Legal department, an Art department, an Engineering department, a Finance department, a Sales and Marketing department, and the like.
Leading Teams Toward Success Using People, Products and Profits
CorporateIntel
DECEMBER 14, 2015
We can all dream up big ideas, but few of us can bring them to market. I’ve written the words People, Products, Profits (In That Order!) so many times over the years it would be easy to think of them as simply a slogan I use, a catchphrase meant to pique your interest.
ABCs of Data Normalization for B2B Marketers
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
How That Vicious Inner Critic Can Be Your Closest Ally
CorporateIntel
FEBRUARY 8, 2016
I might tell you that no one on the market has anything like this , but before you’ll hear me utter those words, I have done the homework to assure myself this is worth defending. Steve was told there would never be a market for something as intimidating as home computing.
Three Arguments Against Performance Reviews
CorporateIntel
JANUARY 4, 2016
One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed. You have lost market share, customer service complaints are up, and your own boss is pissed off. I don’t like performance reviews.
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Stop Dropping the Ball
CorporateIntel
JULY 9, 2014
I get called frequently to help companies with their brands.
It’s All Getting Personal
CorporateIntel
JULY 8, 2015
My life became focused on technology, marketing, sales, finance, and team leadership. Books Brand Business Marketing Writing Bloomsbury Group building your platform business creativity and innovation Carmen Sandiego Dan Bane Endless Encores P.T.
Do You Care?
CorporateIntel
APRIL 13, 2015
I received via snail mail a stock market overview newsletter from one of the largest financial services companies in the world.
Tavis and Maya
CorporateIntel
MAY 13, 2015
” If you think those are just broad, sweeping, generic statements of advice from the elevated dais, stop here and go read someone else’s reflection, or perhaps today’s stock market results.
Marketing-Led Post-COVID-19 Growth Strategies
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Endless Encores
CorporateIntel
JANUARY 7, 2015
A must read for all creative executives.”. ? Christopher Keefe, Chief Marketing Officer, Omidyar Network. “In Endless Encores. Repeating Success Through People, Products, and Profits. A Business Parable by Ken Goldstein. Published in 2015 by The Story Plant.
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Everyday Innovation
CorporateIntel
DECEMBER 22, 2014
Does the goal of that have to be the annihilation of those who currently populate a market segment? You don’t have to be an entrepreneur to be an innovator. Becoming a startup CEO may not be your thing, but changing the world is always within your reach.
Elon Musk Blows My Mind
CorporateIntel
MAY 15, 2014
If all we are worried about is whether the stock market is due for a correction, then we are wasting brain cycles on an inevitable head fake we cannot control, so why bother? I don’t know Elon Musk. I wish I did. This guy knows stuff. He’s the real deal.
Brands in Memoriam 2013
CorporateIntel
DECEMBER 9, 2013
Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS).
Wings: Remastered and Revisited
CorporateIntel
NOVEMBER 29, 2013
That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns.
Marketing Ops: The New Revenue Hero
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
How Fragile Is a Brand?
CorporateIntel
OCTOBER 28, 2013
Andy Grove calls it the Strategic Inflection Point , the change in market forces that happens and you miss it, and then it’s too late to course correct.
Customer Disservice
CorporateIntel
JANUARY 30, 2013
Business Management Marketing creative destruction customer service lifetime value love your customers obscurity and obsolescence replacement part senior executives the art of the saveWhy do companies with big brands and tremendous momentum go out of business ?
The Last Word on This Election Year
CorporateIntel
DECEMBER 30, 2012
The lesson here is hardly isolated to politics , it is a story of marketing at large. Great products and services have no substitute, but as a former boss taught me long ago, good marketing helps bad product fail faster, and bad marketing can undermine the best of innovation.
On a Mission or Just Staying Awake
CorporateIntel
SEPTEMBER 10, 2013
Choice 2: To overcome market forces and prevail over our competition! Is it the business leader’s job to respond to market forces and win market share from the competition?
Data-Driven Marketing 101
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
The 70% – Part 2
CorporateIntel
JULY 8, 2013
In the Executive Coaching Workshop I co-lead with John Vercelli for Coaches Training Institute , we discuss early in the curriculum the pervasive epidemic of Bad Boss Syndrome.
Blog Begets 100
CorporateIntel
MAY 24, 2013
I have already begun discussion of a follow-up book and may bend your ear on that, and of course I want to include you in the sales and marketing journey as my first book comes to market in paperback and eBook.
About This Book of Mine
CorporateIntel
APRIL 11, 2013
Shameless, I know, but I am officially in the pull marketing business effective immediately. Daniel Steyer is a venture capitalist at the top of his game, looking to go out huge with the deal of a lifetime, but market forces have other plans.
Brands In Memoriam 2012
CorporateIntel
DECEMBER 18, 2012
Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established.
Best Practices for Marketing Database Cleanse
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Too Busy To Save Your Company
CorporateIntel
JANUARY 14, 2013
One of my final posts of 2012 memorialized the brands we lost last year, and inspired the question, how do so many companies so often and so badly miss the boat? It’s even more perplexing when they know where it’s docked, what time it leaves, and who the captain of that departing ship is.
Our Real Work Begins
CorporateIntel
NOVEMBER 14, 2012
It becomes too much like a sporting event, the candidate is coached and the marketing team fuels the public rivalry. It has been over a week now since our Presidential Election, a good time to reflect.
Back to Business
CorporateIntel
OCTOBER 30, 2012
Credit markets need to flow. All of this underlies the free markets we cherish. Last week more than eighty corporate CEOs signed and published a manifesto, agreeing that our nation needs both spending cuts and revenue increases to move forward.
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CorporateIntel
AUGUST 27, 2012
As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? But organic fair-market nine-grain soft crust, probably a fad.
The Ultimate Marketing Efficiency Checklist
Advertiser: ZoomInfo
Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
Comfortably Numb, Stupidly Unashamed
CorporateIntel
JULY 9, 2012
It’s supply and demand, free-market capitalism, 100% free speech, no law against it. I have been agonizing for weeks whether to write about Rielle Hunter. The notion of a single additional millisecond consumed by the public on this media danse macabre peels the skin from my typing fingers. Still I need to share a few words, less about what’s happened, more about how troubled I am with our inability to look away from the body.
Facebook After The IPO
CorporateIntel
MAY 20, 2012
Timeline makes little sense as a consumer experience, perhaps it’s meant to be something else, a comprehensive framework to compile marketing data, I don’t know. It was late to market, and the user interface appears cobbled together. Can’t live without it, using it less, and minimal trust for the brand — some action items there for the development and marketing teams. I bought a small amount of Facebook in the IPO. It was a flyer.
The Quality Chronicles
CorporateIntel
APRIL 1, 2012
There is no argument that we live in a world of staggering speed, where competitors race to meet customer needs and time to market matters. The most critical constant of which I am aware in delivering great products to market consistently is for Quality to be owned by everyone involved in innovation—from designers to developers to marketers to feedback from end-users. The recent “failed IPO” of BATS has to be a cautionary tale.
The Inaugural: A Modest Proposal
CorporateIntel
DECEMBER 23, 2016
Naturally I have a few conditions: 1) Following the swearing-in, I must get an offer to become the President’s head speech writer at market rate with full Congressional retirement benefits when I am fired.
Best Practices for a Marketing Database Cleanse
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Marketing Lessons from David and Goliath
Destination Innovation
APRIL 5, 2019
Let’s start this marketing innovation blog with a Bible story from the book of Samuel. The post Marketing Lessons from David and Goliath appeared first on Destination Innovation. Now the Philistines gathered their forces for war and assembled at Sokoh in Judah.
Twenty Great Sales & Marketing Questions to Ask About Your Product
Destination Innovation
SEPTEMBER 19, 2018
If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. What makes our product different from other similar products on the market?
The Future of Email Marketing: Trends and Predictions for 2020
InnovationManagement
JANUARY 24, 2020
The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.
FeaturedCustomers Report Names IdeaScale a Market Leader
IdeaScale
APRIL 9, 2020
This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence.
How ZoomInfo Enhances Your ABM Strategy
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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