Remove tag customer-engagement
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What if the current use of your product were banned?

Destination Innovation

De Beers created the concept of the diamond engagement ring – with the slogan ‘ a diamond is forever.’ Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. ’ If diamonds were banned from use as drill bits could we conceive of using them in engagement rings?

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Applying innovation thinking to Affordability versus Sustainability

Paul Hobcraft

For years to come, honesty and transparency are becoming super-critical to build that lasting trust-based relationship with principled customers. Today there is a need of being transparent, open and honest, where they are today in being clarified and where any journey needs to go to be worthy of having that sustainable tag.

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Imaginatik Releases Innovation Central Spring 2018 to Drive Front-Line Engagement

Imaginatik

Innovation leaders understand the importance of engaging employees throughout the enterprise. Front-line employees work with customers, develop products, deliver services, and provide support, making their ideas invaluable. Customers include ExxonMobil, Altria, Shell, Goodyear, AECOM, Caterpillar, Novartis, and Cargill.

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Eleven Ways to use Crowdsourcing

Destination Innovation

Soliciting the opinions of customers, prospects, or the public will help you see your offerings in a new way and give you many ideas for improvement. is a great way to handle big data without a big price tag. Customer Service. Customer engagement. Opinion Seeking. Design Competitions. Data Collection. Instead of.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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UGC For You and For Me

Brunner

That content can be found through a multitude of avenues such as branded engagement, non-branded engagement, influencer programs and more. The easiest way to get started collecting and using this type of content is to regularly check the posts that are tagging your brand. A simple “Hey NAME, we love this image!

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Exploring frameworks and methods you need to know as an Innovator

Paul Hobcraft

These were for HYPE and posted on their blogs, mostly under their “Methods & Frameworks ” tag. Why mapping the customer journey is the top driver for digital transformation. “Organizations are struggling to understand the behaviors of the ‘connected’ customer.