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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

At Brunner, we use FouAnalytics’s in-ad JavaScript tags, which load data per impression based on signals that indicate fraudulent activity. For media campaigns that run in a walled garden (a closed-system advertising platform), we install FouAnalytics’ on-site tag to apply an additional layer of ad fraud protection.

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Goodhart’s Law: When a target becomes its own enemy

Idea to Value

It can also lead to innovation efforts that are focussed on solving one issue inadvertently causing many more issues as a result. In 2015, Google used machine learning to let Google Photos tag faces of friends in uploaded photos. Even if it means that more important overall success criteria suffer as a result.

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Open innovation & crowdsourcing resources

Board of Innovation

Marketing, design & idea platforms CMNTY Corporation – community co-creation Innovation Exchange – open innovation market place Guerra Creativa – crowdsourcing anything creative Brand Tags – tagging brands Battle of concepts – student challenges crowdSPRING – creative designs LeadVine – crowdsourcing lead generation Viima – idea management software (..)

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Applying innovation thinking to Affordability versus Sustainability

Paul Hobcraft

We are in a state of flux, and often this leads to fundamental change. Today there is a need of being transparent, open and honest, where they are today in being clarified and where any journey needs to go to be worthy of having that sustainable tag.

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The Best Product Person of 2017 is…

100%Open

The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. About ‘The Best Product Person’ The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Jeremy Horn The Product Guy.

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Red pill or Blue pill innovation

Jeffrey Phillips

They, like a lot of innovation team members, were a rag tag group of misfits who had made the choice to leave the borg and try to create something new. Too much looking back at the status quo can lead to a realization that innovation is difficult, unusual, risky, often underfunded.

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Imaginatik Releases Innovation Central Spring 2018 to Drive Front-Line Engagement

Imaginatik

BOSTON – June 14, 2018 – Today Imaginatik, the #1 ranked leader in corporate innovation management according to Forrester Research, announced a major update to its industry-leading Innovation Central software , empowering enterprises to maximize their ROI from breakthrough and continuous innovation programs.