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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

Marketing 121
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Eight Companies that Switched What They Did

Destination Innovation

Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need. Berkshire Hathaway was originally a textile manufacturing company established by Oliver Chace in 1839 in Rhode Island. He used it as a vehicle to buy stakes in insurance companies and other businesses.

Company 287
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Top 40 Innovation Bloggers of 2022

Innovation Excellence

After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2022: Robyn Bolton Robyn M. Bolton works with leaders of mid and large sized companies to use innovation to repeatably and […].

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Successful New Product Development Will Require Innovative Approaches in 2022

Sopheon

How companies address supply chain delays, the labor market and collaboration will define new product development success in 2022. The post Successful New Product Development Will Require Innovative Approaches in 2022 appeared first on Sopheon.

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

A product-led company is one that grows through user adoption and word-of-mouth recommendation. Usage by individuals then drives companies to purchase subscriptions or licenses. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth.

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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

In 2022, there are still 600 million people who lack access to electricity in Africa. . In other words, if innovators create markets that serve nonconsumers of electricity, they’ll also, in effect, generate transformative developmental impact. Africa’s MCI history can act as a guide for its electricity market.

Marketing 115
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2022 Vision Awards

Planview

The R&D teams at Abbott operate in a highly innovative and ever-changing marketplace; where new functional areas and requirements can be introduced anytime, and products must be launched to market efficiently and responsibly. Change is always difficult, but it’s especially hard for a company of this size, history, and in this industry.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT. But what else do they have in common?

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. October 25th, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. A Spend Management Software that consolidates all expenditures onto a single platform and automates many of the workflows associated with spending company funds.