Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
Idea to Value
APRIL 12, 2022
For example, Scott Anthony (interviewed on the podcast here ), summarised his views in a 2012 HBR article about which companies might benefit from moving first: If you are what Professor Steven Spear calls a “high-velocity organization” that is always learning and improving, there are real benefits to moving first.
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Harvard Business Review
AUGUST 31, 2023
Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. Here are their findings, as well as strategies for leaders to simplify employees’ collaboration tool use. They called their intervention the “collaboration cleanse.”
BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!
Leapfrogging
AUGUST 31, 2022
These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos. This strategy also builds your brand. Become a Video Star.
Brunner
OCTOBER 21, 2022
These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical. Bots have been an issue since digital advertising started. According to this article from Adobe, bots will often times use Linux as their operating system.
IdeaScale
JANUARY 21, 2020
Those ideas can include creating a product development strategy, improving business processes, and finding new ways to connect with customers. According to a 2018 Forbes article, 89 percent of companies compete mainly on the basis of customer experience. The Idea Management Solution. This number increased from just 36 percent in 2010.
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