Advertising Article Marketing Strategy 
Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.
Flying Fish Lab
APRIL 28, 2024
While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Let's find out from this article. How else do these approaches differ, and which approach aligns best with your brand?
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Idea to Value
APRIL 12, 2022
What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.
Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Office of Civil Rights.
Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.
BrainZooming
MAY 17, 2017
I spoke about Social-First Content at the April 2017 Social Media Strategies Summit in Chicago. As always, I left this Social Media Strategies Summit with valuable insights on social content strategy plus great ideas for further developing our brand. Strategy vs. design. Writing vs. visual communication.
Leapfrogging
AUGUST 31, 2022
These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment.
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