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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

The initiative is promoted heavily throughout the organization, with region heads mentioning it in their monthly meetings, materials and answers spread through Microsoft Teams’ chat and video functions, and friendly competition between different regions. The Benefit.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. Put simply, programmatic buying is the buying and selling of ads in real time through an automated system. What is Programmatic Buying?

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Razors have undergone incremental innovations over time Source: The Hustle Incremental innovations may not make headlines, but they’re the steady pulses that keep businesses competitive and responsive to market demands. Key principles of the TPS include just-in-time manufacturing and a strong focus on optimizing the workflow.

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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Why is creating competitive differentiation increasingly difficult? Microsoft charges for the software, while Google monetizes its data through advertising. Determine what unique data you have, what you can obtain, and then how to use it to add customer value in ways that lock out the competition and create new revenue streams.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. We also learned how they make sure to pursue marketing and advertising efforts to move the sellout to their retail partners. Recently caught up with Alex on the Tech Backstage Podcast. Pet Markt Co.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Utilize a CRM system: Implement a Customer Relationship Management (CRM) system to track leads, manage customer interactions, and measure performance. Advertise job openings in relevant industry publications and online job boards. Use tools such as CRM systems to track leads and measure pipeline performance.