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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Of course, they want to be able to find their assets easily—whether for a historical archive or in service of current projects.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. They see operations being mismanaged, so they bring on better managers. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards.

Marketing 100
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25 Podcasts for Managers (with Episode Recommendations)

CMOE

25 Podcasts for Managers. Manager Tools. We’ve entered the age of podcasts, and everyone can benefit from the distillation of the experiences of experts, including leaders and managers. Any leader can benefit from at least one of these podcasts for managers. 25 Business-Management Podcasts. Coaching for Potential.

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How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic idea behind the rule is that 70% of stakeholder time and organizational resources for innovation projects should be spent on core business, 20% on related projects to the core business and 10% of the time to projects unrelated to the core business but that can drive the organization forward. . .

How To 130
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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. For example, when you assess your projects on the basis of your uncertainty in these two areas, you get a relative view of which projects carry the most risk so you can invest more wisely.

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The 21 Best Business Strategy Blogs

CMOE

To be good leaders, managers must continuously foster a learning approach in themselves and their team members. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and and the impact of their decisions.”

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You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Most businesses have a range of data types, data quality and data management, none of which lead to high quality data. After all, both are abundant commodities that can create value.

Data 157