article thumbnail

How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. So what do you do when you want to find out how your business is doing?

Marketing 100
article thumbnail

Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. For example, when you assess your projects on the basis of your uncertainty in these two areas, you get a relative view of which projects carry the most risk so you can invest more wisely.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic idea behind the rule is that 70% of stakeholder time and organizational resources for innovation projects should be spent on core business, 20% on related projects to the core business and 10% of the time to projects unrelated to the core business but that can drive the organization forward. . . Leapfrogging ?and?

How To 130
article thumbnail

You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. But raw oil isn't all that useful until it is refined, and sweet crude from Texas is easier to turn into marketable products than Venezuelan oil. On the surface, this comparison seems to make some sense.

Data 157
article thumbnail

Time for Innovation 2.0

Jeffrey Phillips

During most of that time, I've had the good fortune to lead innovation projects for clients as well. The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. New revenues, new profits, new market share. Innovation 2.0

article thumbnail

Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Of course, they want to be able to find their assets easily—whether for a historical archive or in service of current projects.

article thumbnail

Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? What is Influencer Marketing? The benefits of influencer marketing are expanding. Let’s look at the Fyre Festival fiasco.