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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. All of the marketing messages contain annoyingly squeaky meerkat characters. A low-cost, high-risk lateral approach in marketing is what I call topical mischief.

Marketing 260
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Innovative Strategies for Effective R&D Budgeting

Innov8rs

Rethinking R&D Budgeting There’s no denying R&D budgeting can be a bit of a rollercoaster, as companies navigate the uncertain outcomes, costs and timelines associated with transforming their ambitious ideas into market-changing innovations. You might have lots of dreams as a private person, but you’ve also got limited resources.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients. Contact us at info@yet2.com

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5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Without it, our companies would fail to grow and evolve with the ever-changing markets that we are serving. Regardless of the industry your business falls in, innovation can keep your team ahead of the trends and competitors and foster stability and consistency within your strategy.

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How to Measure the Success of Your Innovation Management Strategy

IdeaScale

Time itself creates points of comparison, whether you choose to evaluate them or not. Projecting ways innovation causes improvement is essential to any innovation management strategy. Customer and market value in terms of customer loyalty, brand equity, and market share. Numbers don’t lie.