Paul Hobcraft

FEBRUARY 5, 2024

Achieving alternative perspectives enables a level of discovery that enables innovation it is the need to embrace new organizational design that Ecosystem thinking needs to be considered for building a different approach to the new business needs based on the recognition that the way we approach management in markets is going through radical change.

Learning 130

Learning Engagement Design Trends 130

Business and Tech

MARCH 22, 2022

As a marketer, there are some telltale signs to look out for that may indicate that you need a loyalty program: 1. Many companies preach at the altar of personalization, but to deliver that holy grail of customer engagement, you need solid and ongoing insights into individual customer behavior. You are competing in a “sea of sameness”.

Engagement 246

Engagement Industry Marketing Company 246

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.

Marketing 52

Marketing Data Software Review Survey 52

Paul Hobcraft

APRIL 9, 2020

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. What can this teach us? What is being pushed towards us is overwhelming. This is a time for your social engagement.

Engagement 322

Engagement Technical Review Creativity Change 322

Business and Tech

DECEMBER 3, 2021

One of the largest threats to business right now is the fluctuating talent market, termed the “Turnover Tsunami” or the “Great Resignation.” . Understanding our own biases allows us to expand pools of talents to include people who might not look like us, experience life in a similar manner, or even think like we do.

Engagement 246

Engagement Agile Report Resources 246

Brunner

OCTOBER 20, 2020

Three key influential aspects of an impactful email strategy are send times, engagement, and content. Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. Email Engagement on the Rise.

Marketing 67

Marketing How To Software Review Engagement 67

Flying Fish Lab

APRIL 28, 2024

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. It allows businesses to share consistent marketing messages to numerous people simultaneously, regardless of demographics or geographic location.

Engagement 52

Engagement Marketing Industry Strategy 52

BrainZooming

FEBRUARY 6, 2018

It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. Finding the cool in a brand.

Marketing 98

Marketing Strategy Strategy eBook 98

Paul Hobcraft

NOVEMBER 9, 2020

Demands by customers are shifting to expecting customer experience and engagement that we must provide. We need to increase the risk appetite through better risk assessments, a deeper appreciation of where ecosystems and networks can significantly contribute and search constantly for new revenue and market building opportunities.

Radical Innovation 322

Radical Innovation Technical Review Engagement Collaboration 322

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

TechEmpower Innovation

NOVEMBER 13, 2023

The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made.

Generative AI 177

Generative AI Artificial Inteligence Tips CTO 177

Paul Hobcraft

AUGUST 11, 2022

We need to put to use a different innovation model or approach. We are at the cusp or already into significant changes to how the world, society and we as individuals will manage or engage going into the future. Knowledge flows are constantly changing and often surprise us and need adaption to what this means.

Innovation 190

Innovation Design Collaboration Engagement 190

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise. ML: Be curious.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Strategyzer Innovation

FEBRUARY 10, 2021

2020 has been an incredibly disruptive year for the restaurant industry with losses of over $240B in the US market alone. Supply chains have been cut, the way people consume and order food has been turned upside down by the pandemic.

Disruption 144

Disruption Resources Engagement Industry 144

Christensen Institute

APRIL 4, 2023

Or why do they engage in it? In asking this question, there is a temptation to brush it aside and say things like, they are bad people and corruption must be stopped at all costs; or, we don’t care why people engage in it , it is simply wrong. The vast majority of us want to make progress in our lives. Here’s what I mean.

Technology 95

Technology Marketing Engagement Culture 95

Paul Hobcraft

JANUARY 1, 2022

Leaders are constantly worrying over what is valued in the market, what products and services are essential to defend, those they need to promote and improve. This understanding does not come out of “thin air” It comes out of having an organization that is market aware and innovative in responding. Making contact with us.

Design 319

Design Leadership Innovation Engagement 319

BrainZooming

JULY 19, 2017

People routinely ask some variation on that question about our social-first content marketing strategy. If they follow the Brainzooming blog or our presences on Twitter and Facebook (where we are most active – so go follow us there, please!), 23 Content Marketing Strategy Benefits for an Emerging Brand.

Marketing 67

Marketing Strategy Strategy eBook 67

Paul Hobcraft

DECEMBER 15, 2021

as a conversation between us, where we emphasise the important linkage between innovation and strategy. If you are in a highly dynamic, changing market it might look like 10:30:60. Strategy, like innovation, is dynamic, it is influenced by market conditions, internal needs and ambition.

Strategy 313

Strategy Strategy Innovation Resources 313

Flying Fish Lab

FEBRUARY 19, 2024

Today's business environment is marked by dynamic market conditions and rapid technological advancements, emphasising the significance of adaptability and innovation. Identifying Untapped Opportunities Through Market Analysis Untapped opportunities refer to possibilities in a market that have not been discovered.

Agile 52

Agile Analysis Ideation Trends 52

Idea to Value

MARCH 10, 2021

The mind is designed to engage with the world,” said Wilson. And without training in meditation or thought-control techniques, which still are difficult, most people would prefer to engage in external activities.”. This can prevent us giving our brains the ability to get into an alpha state for maximum creativity.

Study 264

Study Creativity Engagement Training 264

Moves the Needle

JANUARY 8, 2019

The result: development of a market-ready product ( lineup™ ) in a fraction of the time, and the confidence to apply their strengthened skill set to other areas of uncertainty. “ We used to be so focused on releasing good products that we didn’t validate if we were spending time on the right thing, which slowed us down.

Marketing 65

Marketing LEAN Case Study Study 65

Christensen Institute

DECEMBER 15, 2022

In 2022 we successfully drove that mission forward through both our research and community engagement. We tackled Brazil’s education paradox , explaining that market-creating organizations such as Mind Lab, eduK, Descomplica, and Árvore Educação play a significant role in improving not only the nation’s education system but also its economy.

Marketing 105

Marketing Report Engagement System 105

Paul Hobcraft

DECEMBER 22, 2022

In the past few decades, we have seen so much disruptive change, in markets suddenly disappearing, products or services suddenly being rendered obsolete and replaced by these radical, highly disruptive models. Transformation is scary, but it lies within us all. This gives us ingenuity, that fertile land where innovation grows.

Innovation 312

Innovation Disruption Leadership Change 312

Paul Hobcraft

SEPTEMBER 16, 2022

We are becoming far more networked and have a growing awareness of hyper challenges that we are part of resolving and blurring boundaries across market positions, competitors and global trade. Clear strategy leadership, a different organisational culture but with an emphasis more on partner engagement. That is my place.

Technical Review 209

Technical Review Innovation Software Review Engagement 209

Qmarkets

SEPTEMBER 19, 2023

Ariana Smetana, founder and CEO of AccelIQ Digital Could you tell us about your career journey and how you became involved in innovation? Also, I have always had a knack for assessing market trends and seeing which solutions will stick to deliver a transformative effect in moving companies forward.

Open Innovation 105

Open Innovation Collaboration Innovation Technology 105

Paul Hobcraft

FEBRUARY 2, 2022

To lead that effort, you must continually reappraise what role your company is playing in the market ecosystem. How the market landscape of competition is changing and understand where your competitive advantage has come from in the past and where it is likely to come from in the future. Then you have those real-world worries.

Innovation 190

Innovation Competition Resources Analysis 190

Idea to Value

AUGUST 23, 2021

You would think it is marketing, business strategy , revenue, branding, human capital, and profit – and you’re wrong! It is a unifying thread that connects us all, no matter what we do for a living. We can move outward from self-compassion to care for individuals near to us once we’ve established self-compassion.

Leadership 289

Leadership Underperforming Technical Team Collaboration Engagement 289

Jeffrey Phillips

NOVEMBER 8, 2022

Planning is vital for innovation because planning is the concept of thinking ahead - getting ahead of the market, of competition, of customers. A few quotes will guide us through our look at planning. All of us plan regularly. Planning is a verb, an action verb, and should be engaged all the time. First, Ben Franklin.

Agile 265

Agile Competition Strategy Strategy 265

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. This helps us find new patterns of skills and helps us understand how those things contribute to innovation and growth. You take the price elasticity of supply. And there you go.” .

Design Thinking 299

Design Thinking Design Innovation Software 299

Qmarkets

DECEMBER 4, 2019

Once again the power of Prediction Markets was displayed last week, as it correctly predicted 19 out of the 24 winners at the 2015 Oscar awards; an accuracy level of 79%. Prediction Markets are speculative markets that are created with the purpose of making predictions. Anticipating Potential.

Marketing 52

Marketing Policies System Tools 52

Paul Hobcraft

APRIL 17, 2022

In the past century, we operated in the mass production era, with systems with standard goods and stable market conditions, the work done was equivalent to the ‘work to be done. The Work-to-be-done is focused on connecting to the emerging areas of Organizational need being faced in today’s rapidly changing markets and diminishing resources.

Technical Review 130

Technical Review Collaboration Design Engagement 130

Qmarkets

JANUARY 23, 2020

With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. Within this exclusive selection , Qmarkets attained a place of prominence as a ‘Market Leader.’ Marketing Manager, Qmarkets.

Idea Management 52

Idea Management Report Marketing Management 52

Rmukesh Gupta

FEBRUARY 6, 2024

In this conversation with @DrAlanBarnard, we explore how the principles of the Theory of Constraints (originally created by Dr. Eliyahu Goldratt) can be used to not only drive significant business results but also to help us make high stake decisions as leaders. What is so obvious to him that all of us miss?

ChatGPT 105

ChatGPT System Learning Engagement 105

Legacy Innovation Group

APRIL 1, 2019

Market Disruption vs. Business Disruption: The Inertial Disruption Factor. Whenever an innovation impacts a market, it also impacts the business delivering the innovation. It is as though when the business pushes on the market, the market pushes back. Jan 30, 2015 | Anthony Mills. The odds are simply not in their favor.

Disruption 40

Disruption Marketing Case Study Resources 40

Anaqua

OCTOBER 22, 2021

I’ve been in the legal field for more than three decades, and the combination of all these factors has made today’s market the most complicated and challenging market that I’ve ever seen. Providing advice for firms engaging in this process is always a challenge for us, but one which we gladly embrace.

Marketing 40

Marketing Software Guidelines Roadmap 40

Legacy Innovation Group

APRIL 1, 2019

Bursting the Dam — The "Tipping Point" Market Opportunities. This is all in the name of unearthing new market opportunities through new and innovative value propositions. Once mastered, it allows a good market strategist to regularly spot strategically significant business opportunities.

Tips 40

Tips Marketing Trends Technical Review 40

Be-novative

MARCH 30, 2021

Best practices from our Be-novative Partner Hub Empowering lower level leaders needs us to find the right value proposition. Just by creating a program on ‘team effectiveness’ might not be enough in this fast-paced world to make Generation Z fully engaged and feel like the program has been designed exactly for them.

Marketing 52

Marketing How To Leadership Design 52