Brunner

MAY 8, 2020

COVID-19 has further emphasized the need and opportunity to adopt a digital marketing strategy. Continue marketing activity to build brand equity, especially during times with less platform competition. Take the time to brush up on digital skills and reevaluate your digital marketing strategy. Our key insight?

Industry 40

Industry Marketing Strategy Strategy 40

The Human Factor

FEBRUARY 4, 2021

You shouldn’t forget how important a marketing strategy is for your business. Some of the best companies are almost solely relying on good marketing to continue their success. Devising your own marketing strategy can be tricky, and there are lots of choices and decisions you have to make.

Marketing 36

Marketing Strategy Strategy Software Review 36

Leapfrogging

SEPTEMBER 30, 2019

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Benchmarking can be extremely helpful, as it allows the organization to better understand not only how their competitors are performing, but also what procedures or strategies are being used to accomplish such high performance.

Marketing 100

Marketing Comparison Tools Industry 100

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117

Strategy Strategy Strategic Thinking eBook 117

BrainZooming

APRIL 13, 2017

I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. You can download your FREE copy today!

eBook 66

eBook Marketing Conference Video 66

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. D ownload Your Free Internal Branding Strategy eBook! – Mike Brown.

Marketing 40

Marketing Strategy Strategy eBook 40

Acuvate

DECEMBER 20, 2018

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Marketing 49

Marketing Artificial Inteligence Data Analysis 49

mjvinnovation

NOVEMBER 30, 2020

Available for download at this link for our trend report 2019. And this is precisely the key shift from Traditional Marketing to Digital Marketing: the use of data. Track Metrics to generate valuable insights for your business strategy and planning adjustments. Data Science + Marketing: the new funnel.

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

BrainZooming

FEBRUARY 18, 2016

That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Enjoy this article?

Marketing 40

Marketing Strategy Strategy Video 40

BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

MARCH 7, 2018

Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? We took that approach when developing an innovation strategy workshop for a B2B manufacturer. How can you orient your innovation strategy to the experiences THEY have? – Mike Brown.

Strategy 72

Strategy Strategy eBook Strategic Thinking 72

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56

Paul Hobcraft

APRIL 22, 2024

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. Does this come from the need for growth, new innovation, changing the organizational structure, or seeking a more unique approach to their markets?

Case Study 130

Case Study Design Collaboration Study 130

BrainZooming

MARCH 7, 2017

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

Marketing 64

Marketing Survey Strategic Thinking eBook 64

BrainZooming

MARCH 4, 2016

I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. For folks in and around (or willing to head to) Chicago, I’ll be presenting a workshop on creating fantastic content at the April 2016 Social Media Strategies Summit in the Windy City. Download it Today!

Marketing 40

Marketing Strategy Strategy eBook 40

Business and Tech

DECEMBER 8, 2021

Hoping for a return to “normal” in the real estate markets is a losing strategy. Adaptive use (aka, the repurposing of retail and other commercial space) is on the rise as a strategy to maintain profitability in these properties, driven in part by low-interest rates that are expected to remain stable for the immediate future.

Technical Review 246

Technical Review Policies Analysis Strategy 246

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

AUGUST 7, 2017

A similar phenomenon applies to brand strategy. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market. 104 Possibilities to Disrupt Your Brand Strategy. 104 Possibilities to Disrupt Your Brand Strategy. 13 Exercises for Disruptive Business Strategy.

Disruption 68

Disruption Strategy Strategy Strategic Thinking 68

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

Leapfrogging

JULY 18, 2021

Innovation, and coming up with new products and services for your business to stand out in the market is one of the most important things you can do to ensure its success. . . So how do you determine which innovation strategy fits your organization best? You can access the Innovation Matrix tool freely as a download here.

How To 147

How To Tools Innovation Strategy 147

mjvinnovation

NOVEMBER 27, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . Let´s begin!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

SEPTEMBER 23, 2015

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. An Offline Way to Plan Online Content Marketing Strategy. Download it Today! to allow creative flexibility?

Marketing 40

Marketing Strategy Strategy eBook 40

mjvinnovation

OCTOBER 11, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Let´s continue!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

BrainZooming

JULY 20, 2017

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. At the counter, we ordered a large salad and a full-sized pizza.

Strategy 79

Strategy Strategy Policies eBook 79

BrainZooming

SEPTEMBER 7, 2016

He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company. When was the last time you invested 45 minutes to check your social media strategy?

Engagement 40

Engagement Marketing Strategy Strategy 40

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

Agile 52

Agile Marketing Course Meeting 52

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

Strategy 84

Strategy Strategy Learning eBook 84

mjvinnovation

JUNE 21, 2019

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. Why are Big Techs making the Insurance Market lose their sleep? Let´s follow!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

BrainZooming

JANUARY 8, 2018

Who should you invite to participate in an innovation strategy workshop ? We’ve written about three important strategic perspectives (general management, functional expertise, and people with creative energy) and three types of voices (traditional, challenger, and emerging) to include in any type of strategy workshop.

Strategy 69

Strategy Strategy Exercises eBook 69